Senior Performance Marketing Associate — Paid Social

Viral Nation; Chicago (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

Viral Nation is seeking a Senior Associate to own campaign build, trafficking, daily optimization, pacing, and QA across performance marketing channels with emphasis on paid social. You will build fluency in the overarching media plan and strategy to speak to both sides of the work.

We are looking for a candidate with 3+ years of media buying experience, strong command of paid media analytics, and adept collaboration across teams to drive performance through experimentation and optimization.

Qualifications

• 3+ years of media buying experience within paid social.
• Strong command of qualitative and quantitative aspects of paid media.
• Proficiency in Google/Microsoft Suite and project management tools.
• Strong collaboration, communication, and organizational skills.

Responsibilities

• Launch, monitor, optimize, and report on media campaigns across paid social channels, with potential to manage paid search and programmatic campaigns.
• Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target.
• Build and traffic campaigns accurately, owning self-QA before every launch.
• Analyze performance data to refine tactics, surface signals, risks, and opportunities to your Manager.
• Support media planning with actuals, reallocations, and audience execution against the strategic media plan.
• Run campaign experimentation across audiences, creative, and bidding to identify what drives performance.
• Evaluate creative and recommend adjustments aligned to platform best practices and client objectives.
• Join internal and external calls, speaking directly to tactical detail and in-platform campaign structure.
• Be a key contributor in performance platform calls, articulating active and upcoming campaign plans and implementing platform recommendations.

Skills

Media buying

Paid social

Paid search

Programmatic

Analytics

Project management

Communication

Tools

Google Suite

Microsoft Office

monday.com

Asana

ClickUp

Job description

Viral Nation is seeking a Senior Associate to own campaign build, trafficking, daily optimization, pacing, and QA across performance marketing channels with emphasis on paid social. You will build fluency in the overarching media plan and strategy to speak to both sides of the work.

We are looking for a candidate with 3+ years of media buying experience, strong command of paid media analytics, and adept collaboration across teams to drive performance through experimentation and optimization.