Digital Media Strategy Leader (Hybrid)

EAB (Education Advisory Board); Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

20+ days of PTO annually

401(k) retirement savings plan

Employee discounts

Professional growth opportunities

Job summary

EAB, a leading education insights and solutions partner, is seeking a Digital Media Strategy Subject Matter Expert to shape precise digital marketing plans that drive enrollment and brand awareness for higher education institutions.

Based in Philadelphia, this role sits at the intersection of sales, strategy, and execution, collaborating with cross-functional teams to deliver high-impact media plans and creative assets.

Qualifications

• Bachelor's degree or equivalent required.
• 4-10+ years of experience in digital marketing, media planning, or sales engineering, preferably in an agency setting.
• Deep expertise in paid media strategy (Google Ads, Meta, LinkedIn, programmatic display, video).
• Strong understanding of creative development processes and landing pages.
• Excellent storytelling and presentation skills for senior audiences.
• Proven ability to translate client goals into actionable marketing strategies with measurable outcomes.
• Ability to thrive in a cross-functional environment and collaborate with sales, marketing, creative, and analytics teams.
• Willingness to travel domestically at least 10-15%.

Responsibilities

• Develop and present digital marketing strategies influencing multi-million dollar partnerships.
• Create data-backed media plans across paid search, social, display, video, and emerging channels.
• Collaborate with sales to translate client needs into comprehensive media plans.
• Lead creative strategy and asset development aligned with client goals.
• Ensure smooth handoff from pre-sale to execution and train sales teams on best practices.
• Stay informed on trends, platform updates, and industry developments.

Skills

Bachelor's degree or equivalent

Digital marketing

Paid media strategy

Storytelling & presentation

Cross-functional collaboration

Travel 10-15%

Education

Bachelor's degree or equivalent

Job description

EAB, a leading education insights and solutions partner, is seeking a Digital Media Strategy Subject Matter Expert to shape precise digital marketing plans that drive enrollment and brand awareness for higher education institutions.

Based in Philadelphia, this role sits at the intersection of sales, strategy, and execution, collaborating with cross-functional teams to deliver high-impact media plans and creative assets.