Senior Performance Marketing Lead — Remote

CoVet; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Flexible remote-first

Competitive compensation

Generous vacation and time-off

Professional development opportunities

Culture of trust and collaboration

Job summary

CoVet is seeking a Senior Manager, Performance Marketing to lead acquisition, lifecycle, and B2B marketing. This senior, hands-on role owns the full funnel from first click to subscriber and beyond, sets testing agendas, and drives daily/weekly rhythms to meet targets.

The role involves overseeing paid acquisition strategy across search and social, managing costs as spend grows, and leading lifecycle marketing to increase activation, conversion, and retention.

Qualifications

• Senior marketing leader with hands-on execution in paid channels.
• Strong funnel analysis, attribution, and experimentation skills.
• Experience in lifecycle and email marketing to lift conversions and retention.
• Proven people manager with ability to coach and build depth.
• Comfortable with fast-paced, ambiguous growth environments.

Responsibilities

• Own paid acquisition strategy and budget across search, paid social, and other channels by market and by channel.
• Manage cost per sign-up and cost per subscription as spend scales through testing and optimization.
• Lead lifecycle marketing to activate, convert and retain sign-ups.
• Set up and run a structured testing programme across channels, landing pages, onboarding and email.
• Build forecasting and pacing routines to report daily/weekly progress against targets.
• Manage, coach and grow a team of five.
• Report performance clearly to head of marketing with a clear action plan.

Skills

Acquisition strategy

Paid search

Paid social

Lifecycle marketing

Data-driven decisions

Team leadership

Email marketing

Tools

BigQuery

HubSpot

Looker Studio

Job description

CoVet is seeking a Senior Manager, Performance Marketing to lead acquisition, lifecycle, and B2B marketing. This senior, hands-on role owns the full funnel from first click to subscriber and beyond, sets testing agendas, and drives daily/weekly rhythms to meet targets.

The role involves overseeing paid acquisition strategy across search and social, managing costs as spend grows, and leading lifecycle marketing to increase activation, conversion, and retention.