Senior Performance Marketing Analyst

5191 Disney Entertainment Operations LLC; Burbank (CA); Hybrid; USD 106,900 - 143,300; Full time

Job summary

The Walt Disney Company in Burbank, CA, seeks a Senior Analyst, Performance Marketing, to shape audience, bidding, optimization, and measurement strategies that maximize media efficiency and contribute to Disney’s evolving capabilities.

You will collaborate with marketing, analytics, technology, and agency partners to ensure campaigns are designed, implemented, and optimized for success in a fast-paced environment.

Qualifications

• 5+ years of experience in advertising media (digital preferred).
• Experience with Google Ads, Facebook/Instagram, TikTok, DSPs (DV360, Trade Desk, Yahoo, Amazon).
• Strong understanding of audience targeting, attribution, measurement, and optimization.
• Ability to analyze complex data sets and generate insights.
• Strong quantitative, analytical, and problem-solving skills.
• Excellent verbal and written communication; able to present to stakeholders.
• Advanced Excel skills.

Responsibilities

• Plan, execute, optimize, and analyze campaigns across Disney brands.
• Develop omni-platform audience data strategies.
• Build auction bid, pacing, and optimization strategies.
• Monitor campaign delivery, pacing, and budget utilization.
• Ensure campaign tracking and tagging across platforms.
• Support testing, learnings, and recommendations for stakeholders.
• Collaborate with Marketing Science, agencies, and internal teams.
• Coordinate with activation partners to launch and optimize campaigns.
• Assist with ad hoc analyses and strategic initiatives.

Skills

5+ years experience

Ad platforms

Analytical skills

Excel

Communication skills

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, Statistics

Tools

DV360

Trade Desk

LiveRamp

Tableau

Job description

The Walt Disney Company in Burbank, CA, seeks a Senior Analyst, Performance Marketing, to shape audience, bidding, optimization, and measurement strategies that maximize media efficiency and contribute to Disney’s evolving capabilities.

You will collaborate with marketing, analytics, technology, and agency partners to ensure campaigns are designed, implemented, and optimized for success in a fast-paced environment.