Lead Analyst, Marketing Data Product

5191 Disney Entertainment Operations LLC; Burbank (CA); On-site; USD 141,900 - 190,300; Full time

Benefits offered by this job

Medical benefits

Bonus potential

Long-term incentive units

Job summary

The Walt Disney Company in Burbank, CA is seeking a Lead Analyst, Marketing Data Product to join our Performance Marketing team. You will own data pipelines, dashboards, and data-driven insights to empower multi‑channel campaigns.

You will collaborate with data engineers, software engineers, and UX/UI teams to deliver scalable solutions, and explore AI/LLM prototyping to accelerate insights and impact.

Qualifications

• Bachelor’s or Master’s degree in a relevant subject area such as Computer Science or Business Analytics.
• 7+ years of experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or product management.
• Advanced SQL proficiency.
• Experience with data visualization tools (Tableau, Looker, Power BI).
• Familiarity with Python or similar scripting languages.
• Knowledge of ad platforms (Google Ads, Meta, DSPs).

Responsibilities

• Maintain product roadmaps for Performance Marketing tools and drive progress toward goals.
• Own and model a broad set of performance marketing datasets.
• Build and improve data pipelines with data engineering teams.
• Manage initiatives, write technical user stories, and coordinate cross‑team delivery.
• Collaborate with engineers to refine processes and tools, and innovate with new ones.
• Improve data communication via dashboards and insights for stakeholders.
• Translate requirements for UX/UI wireframes and coordinate with software engineers.
• Leverage AI/LLMs to prototype tools in collaboration with the team.

Skills

SQL

Tableau

Power BI

Looker

Python

Airtable

Data Engineering

Education

Bachelor’s or Master’s in CS/Analytics

Tools

Airtable

Python

Job description

About the Role & Team

We are looking for a Lead Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross‑functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data‑driven marketing campaigns and tactics.

What You Will Do

• Maintain product roadmaps for a wide array of Performance Marketing tools and drive progress towards goals.
• Live and breathe our data – be the subject matter expert and owner for the majority of our performance marketing datasets.
• Build and improve data pipelines alongside data engineering teams.
• Conduct high‑level product and project management: create and track initiatives, write and approve technical user stories, coordinate efforts between different groups to ensure alignment and delivery.
• Collaborate with software and data engineers to execute improvements to existing processes and tools, and innovate by creating new ones.
• Innovate and constantly refine how we communicate data and insights to our team and stakeholders – simplify and expand existing dashboards and solutions to increase use and impact.
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers.
• Leverage AI and LLMs to build prototypes and tools in collaboration with the broader team.

Required Qualifications & Skills

• Bachelor’s and/or Master’s degree in a relevant subject area, such as Computer Science or Business Analytics.
• 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Advanced expertise with SQL.
• Experience working with data visualization tools such as Tableau, Looker, or Power BI.
• Experience with workflow tracking or project management tools such as Airtable.
• Familiarity with data and software engineering processes and principles; loose knowledge of Python or similar scripting languages.
• Knowledge of ad platforms, including Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo).
• Ability to manage multiple projects effectively and meet deadlines.
• Proven critical thinking and problem‑solving skills.

Preferred Qualifications

• Knowledge of digital ad serving, tracking, and implementation.
• Experience with Spark and big data processing technologies.
• Experience building full‑stack applications.

Disability Accommodation

Disability accommodation for employment applications. The Walt Disney Company and its affiliated companies are equal employment opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [e-mail] with your request.

Equal Opportunity Statement

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Compensation

Hiring range for this position in Burbank, California is 141,900.00 – 190,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.

Location

Burbank, CA, USA.