Senior Analyst, Performance Marketing

5191 Disney Entertainment Operations LLC; Burbank (CA); Hybrid; USD 106,900 - 143,300; Full time

Job summary

The Walt Disney Company in Burbank, CA, seeks a Senior Analyst, Performance Marketing, to shape audience, bidding, optimization, and measurement strategies that maximize media efficiency and contribute to Disney’s evolving capabilities.

You will collaborate with marketing, analytics, technology, and agency partners to ensure campaigns are designed, implemented, and optimized for success in a fast-paced environment.

Qualifications

• 5+ years of experience in advertising media (digital preferred).
• Experience with Google Ads, Facebook/Instagram, TikTok, DSPs (DV360, Trade Desk, Yahoo, Amazon).
• Strong understanding of audience targeting, attribution, measurement, and optimization.
• Ability to analyze complex data sets and generate insights.
• Strong quantitative, analytical, and problem-solving skills.
• Excellent verbal and written communication; able to present to stakeholders.
• Advanced Excel skills.

Responsibilities

• Plan, execute, optimize, and analyze campaigns across Disney brands.
• Develop omni-platform audience data strategies.
• Build auction bid, pacing, and optimization strategies.
• Monitor campaign delivery, pacing, and budget utilization.
• Ensure campaign tracking and tagging across platforms.
• Support testing, learnings, and recommendations for stakeholders.
• Collaborate with Marketing Science, agencies, and internal teams.
• Coordinate with activation partners to launch and optimize campaigns.
• Assist with ad hoc analyses and strategic initiatives.

Skills

5+ years experience

Ad platforms

Analytical skills

Excel

Communication skills

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, Statistics

Tools

DV360

Trade Desk

LiveRamp

Tableau

Job description

Senior Analyst, Performance Marketing

About the role & team: Performance Marketing is an internal cross‑functional division within The Walt Disney Company (TWDC) Marketing team. The team leverages ad technologies to achieve data‑driven results within auction‑based or addressable media platforms and supports other paid media and marketing efforts with insights, recommendations, and innovative technologies. The division includes Marketing Technology, Marketing Science, Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance. Together, we collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing Disney’s magical brands.

This position sits within the Performance Marketing Strategy & Operations team and partners closely with internal marketing teams, media agencies, and activation partners to drive value for a diverse portfolio of Disney brands. As a Senior Analyst, you will help shape audience, bidding, optimization, and measurement strategies that maximize media efficiency and effectiveness while contributing to Disney’s evolving performance marketing capabilities.

What you will do

In a collaborative performance marketing pod, you will support the planning, execution, optimization, and analysis of campaigns across the Disney enterprise. You’ll work with marketing, analytics, technology, and agency partners to ensure campaigns are strategically designed, operationally sound, and continuously optimized for success. This role is ideal for a data‑driven marketer who enjoys working at the intersection of audience strategy, media activation, analytics, and emerging advertising technologies.

Responsibilities

• Work directly under and with the Performance Marketing Senior Team Lead to develop and execute performance marketing strategies for different brands under the Disney Enterprise.
• Build and implement holistic, omni‑platform audience data strategies leveraging first‑party, second‑party, and third‑party data sources.
• Build and implement auction bid, pacing, and optimization strategies to improve media performance.
• Monitor campaign delivery, pacing, and budget utilization to maximize performance and efficiency.
• Ensure campaign tracking, taxonomy, and operational standards are properly implemented across media platforms.
• Support audience testing initiatives and performance experiments to drive continuous learning and innovation.
• Interpret, analyze, and share analyses and learnings from titles, data testing, and performance marketing campaigns and translate findings into actionable recommendations for stakeholders.
• Partner with Marketing Science and Media Agency teams to identify opportunities for improved marketing effectiveness.
• Collaborate cross‑functionally with internal marketing, media, technology, and business teams to achieve campaign objectives.
• Act as a primary point of coordination with agency activation teams to ensure campaigns are launched, maintained, and optimized appropriately.
• Support ad hoc analysis, reporting, and strategic initiatives as business needs evolve.
• Stay informed on evolving industry trends, advertising technologies, measurement practices, and media platform capabilities.

Required Qualifications & Skills

• Minimum of 5+ years of experience in advertising media (primarily digital), performance marketing, media analytics, or paid social/search/programmatic auction buying.
• Experience working with digital advertising platforms such as Google Ads, Facebook/Instagram, Snapchat, TikTok, Reddit, Pinterest, DSPs (Google DV360, Trade Desk, Yahoo, Amazon), Innovid, LiveRamp, or similar technologies.
• Strong understanding of the digital advertising ecosystem, including audience targeting, attribution, measurement, and optimization methodologies.
• Demonstrated ability to analyze complex data sets and generate actionable insights.
• Strong quantitative, analytical, and problem‑solving skills.
• Excellent verbal and written communication skills with the ability to present findings to diverse stakeholders.
• Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast‑paced environment.
• Advanced proficiency in Microsoft Excel.
• Knowledge of digital campaign implementation, tracking, tagging, and ad‑serving fundamentals.

Preferred Qualifications

• Experience using SQL.
• Knowledge of data visualization tools such as Tableau.
• Experience using project and workflow management tools such as AirTable.
• Experience collaborating effectively across cross‑functional teams.
• Experience supporting performance marketing campaigns for entertainment, media, direct‑to‑consumer, or consumer‑facing brands.
• Familiarity with audience management platforms, customer data platforms (CDPs), and marketing technology solutions.
• Experience working with media agencies and external activation partners.
• Exposure to marketing experimentation, incrementality testing, or advanced measurement methodologies.

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, Statistics, or a related field, or equivalent professional experience.

Other Information

Location: Burbank, CA. Office schedule: 4 days a week in the office (Monday‑Thursday) with flexibility to work from home on Fridays.

Compensation: The hiring range for this position in California is $106,900.00 to $143,300.00 per year. Additional compensation may include a bonus and/or long‑term incentive units, and a full range of benefits, dependent on level and position offered.