Marketing Data Product Lead — Analytics & AI Tools

Disney Cruise Line - The Walt Disney Company; Burbank (CA); On-site; Confidential; Full time

Benefits offered by this job

Bonus and/or long-term incentive units

Medical, financial, and other benefits

Job summary

The Walt Disney Company in Burbank, CA is seeking a Lead Analyst, Marketing Data Product to join the Performance Marketing arm of our Enterprise Media and Marketing team. You will help plan and deliver innovative campaign planning tools, data science workflows, and web applications that blend creative advertising with data-driven insights.

This role is embedded directly within the Disney media team, collaborating with marketers, software engineers, and data scientists to execute precise paid

Qualifications

• Bachelor’s and/or Master’s degree in a relevant subject area, such as Computer Science or Business Analytics.
• 7+ years of related work experience in Data Engineering/Analytics or technical Product Management.
• Advanced expertise with SQL.
• Experience with data visualization tools (Tableau, Looker, Power BI).
• Familiarity with data and software engineering processes; basic Python or scripting.
• Knowledge of ad platforms (Google Ads, Meta, Innovid, DSPs).
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Maintain product roadmaps for Performance Marketing tools and drive progress toward goals.
• Own the majority of performance marketing datasets and be the SME.
• Build and improve data pipelines with data engineering.
• Conduct high-level product and project management: write user stories and coordinate delivery.
• Collaborate with software and data engineers to improve processes and tools.
• Refine dashboards and communicate data insights to stakeholders.
• Coordinate with UX/UI on wireframes and translate requirements to engineers.
• Leverage AI/LLMs to prototype tools with the broader team.

Skills

SQL

Data visualization

Airtable

Python basics

Ad platforms knowledge

Project management

Critical thinking

Education

Bachelor's or Master’s in CS or Business Analytics

Tools

Tableau/Looker/Power BI

Spark

Airtable

Job description

About the Role & Team

Do you remember seeingtrailersforThe Devil Wears Prada 2earlier this summer? What aboutdigital spotsfor a cruise on the Disney Wish?Orthe California Adventure Food and Wine Festival?If you did, it was likely because of the detailed planning and execution of The Walt DisneyCompany’s EnterpriseMedia and Marketing team…and if youdidn’t–it’sprobably because our targeting isthat good.

We are looking for aLead Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media teamexecute highlydata-driven marketing campaignsand tactics.

As a Lead Analyst, Marketing Data Product you willfacilitatethe delivery of our product roadmap. You will help plan and execute the creation of innovative campaign planning tools, complex data science workflows, and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights.

This role is unique – our team is embeddeddirectlywithin the Disney media team.We'realigned,mission-driven,andfreeto move fast and innovatetowardsour goals.You'lltackle the challenges of executingandoptimizingprecise paid media strategies, using the latest technologies and tools. Ifyou'reexcited about this, please get in touch –we'dlove to hear from you!

What You Will Do

• Maintain product roadmaps for awide arrayof Performance Marketing tools;drive progress towards goals
• Live and breathe our data – be the subject matter expert and owner forthe majority ofour performance marketing datasets
• Build and improve data pipelines alongside data engineering
• Conduct high-level product and project management: create and track initiatives, write and approve technical user stories,coordinate efforts betweendifferent groupsto ensure alignment and delivery
• Collaborate with softwareand dataengineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Innovate and constantly refine how we communicate data and insights to our team and stakeholders – simplify and expand existing dashboards and solutions to increase use and impact
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

Required Qualifications & Skills

• Bachelor’s and/orMaster’sdegree in a relevant subject area, such as Computer Science or Business Analytics
• 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• AdvancedexpertisewithSQL
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• Experience with workflow trackingor project managementtools such(e.g.,Airtable)
• Familiarity with data and software engineering processes and principles; loose knowledge of Python or similar scripting languages
• Knowledge of ad platforms, including Google Ads, Meta,Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications

• Knowledge of digital ad serving, tracking, and implementation
• Experience with Spark and big data processing technologies
• Experience building full-stack applications

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [e-mail] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

The hiring range for this position in Burbank, California is $141,900.00 - $190,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.