Marketing Data Product Lead

The Walt Disney Studios; Burbank (CA); On-site; USD 141,900 - 190,300; Full time

Job summary

The Walt Disney Studios in Burbank, California, is seeking a Lead Analyst, Marketing Data Product to join our Performance Marketing arm. You will help plan and deliver product roadmaps, build data pipelines, and create tools that blend the art of advertising with data-backed insights.

You will work with marketers, software engineers, data scientists, and analysts to execute campaigns, enhance dashboards, and prototype AI-powered solutions in a fast-paced, cross-functional environment.

Qualifications

• Bachelor’s and/or Master’s degree in a relevant subject area such as Computer Science or Business Analytics.
• 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Advanced expertise with SQL.
• Experience with data visualization tools such as Tableau, Looker, or Power BI.
• Experience with workflow tracking or project management tools such as Airtable.
• Familiarity with data and software engineering processes; basic Python knowledge.
• Knowledge of ad platforms including Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo).
• Ability to manage multiple projects and meet deadlines.
• Proven critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a wide array of Performance Marketing tools; drive progress towards goals.
• Be the subject matter expert and owner for the majority of our performance marketing datasets.
• Build and improve data pipelines alongside data engineering.
• Create and track initiatives, write user stories, coordinate efforts for alignment and delivery.
• Collaborate with software and data engineers to improve processes and tools; innovate new ones.
• Refine how we communicate data and insights to expand dashboards and impact.
• Coordinate with UX/UI teams on wireframes and design elements; translate requirements to engineers.
• Leverage AI and LLMs to build prototypes and tools in collaboration with the team.

Skills

Critical thinking

Project management

SQL

Python basics

Ad tech knowledge

Education

Bachelor’s/Master’s in CS or Business Analytics

Tools

Tableau

Looker

Power BI

Airtable

Spark

Job description

The Walt Disney Studios in Burbank, California, is seeking a Lead Analyst, Marketing Data Product to join our Performance Marketing arm. You will help plan and deliver product roadmaps, build data pipelines, and create tools that blend the art of advertising with data-backed insights.

You will work with marketers, software engineers, data scientists, and analysts to execute campaigns, enhance dashboards, and prototype AI-powered solutions in a fast-paced, cross-functional environment.