Senior Performance & Growth Marketing Strategist

NexOwl; New York (NY); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Performance-based bonus structure

Healthcare and wellness coverage

Quarterly offsites

Flexible time off

Job summary

NexOwl is seeking a data-driven Digital Advertising Manager to drive acquisition, retention, and revenue for client accounts and educational offerings. You will manage multi-channel campaigns, run rigorous A/B tests, and build attribution models to measure customer lifetime value.

You’ll collaborate with content creators and designers to craft high-converting ad assets, optimize funnel economics, and demonstrate ROAS across B2B and B2C audiences in a fast-paced environment.

Qualifications

• 4+ years managing $50k+/month paid advertising budgets with proven positive ROAS.
• Strong analytical abilities with Google Analytics 4, Tag Manager, and BI tools.
• Deep understanding of B2B and B2C funnel economics and conversion rate optimization.

Responsibilities

• Manage multi-channel paid acquisition campaigns across Google Ads, Meta, and LinkedIn.
• Run rigorous A/B testing programs across ad creatives, copy hooks, and landing pages.
• Build advanced attribution models in GA4 and Looker Studio to track customer lifetime value.
• Collaborate with content creators and designers to produce high-converting ad assets.

Skills

Paid ads management

Tools

GA4

Tag Manager

Looker Studio

BI tools

Job description

About The Role

Drive acquisition, retention, and revenue growth across digital marketing client accounts and NexOwl educational offerings.

Core Responsibilities

• Manage multi-channel paid acquisition campaigns across Google Ads, Meta, and LinkedIn
• Run rigorous A/B testing programs across ad creatives, copy hooks, and landing pages
• Build advanced attribution models in GA4 and Looker Studio to track customer lifetime value
• Collaborate with content creators and designers to produce high-converting ad assets

Requirements & Qualifications

• 4+ years managing $50k+/month paid advertising budgets with proven positive ROAS
• Strong analytical abilities with Google Analytics 4, Tag Manager, and BI tools
• Deep understanding of B2B and B2C funnel economics and conversion rate optimization

Nice to Have

• Experience with HubSpot or Marketo marketing automation
• Basic HTML/CSS knowledge for rapid landing page tweaks

Benefits & Compensation

• Performance-based bonus structure
• Full healthcare and wellness coverage
• Quarterly company team offsites in major world hubs
• Flexible time off

Think you'd be a great fit?

Applications reviewed on a rolling basis.