Head of Performance Creative Strategy & Growth

Everyday Dose Inc; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive comp package

Health stipend

Health benefits

Generous time off policy

Free product

Job summary

A leading wellness brand is seeking a Senior Director of Performance Creative Strategy to drive creative direction that enhances revenue growth. This role encompasses leading performance creative strategy, ensuring alignment with creator content, and fostering a high-performing team. Candidates should have 8-12 years in creative strategy with experience in direct-to-consumer markets and a strong affinity for female-focused wellness brands. The position offers competitive compensation and a comprehensive benefits package.

Qualifications

• 8-12+ years in creative strategy and/or performance marketing.
• Experience in DTC or CPG.
• Deep understanding of paid creative systems.
• Strong instincts for female-focused wellness brands.

Responsibilities

• Define and evolve the creative direction across all paid platforms.
• Lead performance creative strategy and optimize for key metrics.
• Align creator content with performance strategy.
• Hire and mentor creative strategists and performance editors.

Skills

Creative strategy

Performance marketing

Data analysis

Team leadership

Audience psychology

Job description

A leading wellness brand is seeking a Senior Director of Performance Creative Strategy to drive creative direction that enhances revenue growth. This role encompasses leading performance creative strategy, ensuring alignment with creator content, and fostering a high-performing team. Candidates should have 8-12 years in creative strategy with experience in direct-to-consumer markets and a strong affinity for female-focused wellness brands. The position offers competitive compensation and a comprehensive benefits package.