Senior Partnerships Marketing Lead - B2B SaaS

Syndigo; Chicago (IL); Hybrid; USD 130,000 - 145,000; Full time

Benefits offered by this job

Health insurance

PTO and volunteer time off

Short- and long-term disability

Parental and adoption leave

401(k)

Tuition reimbursement

Job summary

Syndigo is seeking a strategic, collaborative Senior Marketing Manager, Partnerships to accelerate growth of our partner ecosystem and lead marketing initiatives for technology, cloud, consulting, SI and channel partners.

Reporting to the VP of Product Marketing, you will develop joint go-to-market plans, build partner relationships, and create scalable programs that drive partner-driven pipeline and measurable business impact.

Qualifications

• 5+ years of experience in B2B SaaS Partner Marketing.
• Experience developing and executing integrated marketing campaigns.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Exceptional written, verbal, and presentation communication skills.
• Experience working cross‑functionally with Sales, Marketing, Product, and Partner organizations.
• Deep understanding of supporting strategic technology alliances, cloud providers, systems integrators, consulting partners, or channel partners.
• Track record of managing Market Development Funds (MDF) or partner co‑marketing programs.

Responsibilities

• Develop and execute partner marketing strategies that support Syndigo's strategic business objectives and partner ecosystem.
• Build trusted relationships with partner marketing organizations and serve as Syndigo's primary marketing point of contact.
• Identify new opportunities to increase partner engagement, joint selling, and co‑marketing activities.
• Support the launch of new partnerships through coordinated marketing and go‑to‑market plans.
• Plan and execute integrated co‑marketing campaigns with strategic partners, including webinars, eBooks, white papers, customer stories, digital campaigns, executive events, and industry sponsorships, as well as the content associated with those programs.
• Develop partner‑specific solution messaging, value propositions, sales plays, and co‑branded positioning that clearly articulate the combined value of Syndigo and our strategic partners.
• Develop scalable partner marketing playbooks and repeatable campaign frameworks.
• Partner with Sales Enablement to deliver onboarding and training programs that improve partner readiness and sales effectiveness.
• Drive adoption of Syndigo messaging and value propositions across partner organizations.
• Help manage Syndigo's Market Development Fund (MDF) program in partnership with the Alliances organization.
• Collaborate with partners to develop effective co‑marketing plans utilizing MDF investments.

Skills

B2B SaaS Partner Marketing

Campaign marketing

Project management

Cross-functional collaboration

Communication

Job description

Syndigo is seeking a strategic, collaborative Senior Marketing Manager, Partnerships to accelerate growth of our partner ecosystem and lead marketing initiatives for technology, cloud, consulting, SI and channel partners.

Reporting to the VP of Product Marketing, you will develop joint go-to-market plans, build partner relationships, and create scalable programs that drive partner-driven pipeline and measurable business impact.