Senior Partner Marketing Manager

Intapp; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Intapp seeks a Senior Partner Marketing Manager to define co-marketing with top-tier partnerships and to lead AI and innovation collaboration efforts. You will own joint go-to-market plans, sponsorships, and measure impact on pipeline and revenue.

A proven track record in partner marketing and bold leadership in a fast-changing AI landscape are essential. The role emphasizes budget stewardship, cross-functional leadership, and executive-facing communication, with opportunities to shape Intapp’s

Qualifications

• 8+ years of B2B marketing experience with partner/channel/alliances focus and a track record of owning strategy, not just execution.
• Experience owning a partner marketing budget, tracking spend, invoicing, and holding programs accountable to performance.
• Genuine fluency in the AI landscape—LLMs, applied AI, and agentic technology—and an AI-native way of working across content, research, and campaigns.
• Excellent writing and editing skills with ability to distill complex product value into messaging for different partner audiences and strong cross-functional leadership.

Responsibilities

• Own and evolve Intapp's partner marketing strategy across the full ecosystem and lead the marketing behind AI and innovation partnerships.
• Serve as the primary marketing contact for key partners and represent Intapp at partner events and executive briefings.
• Own the Advantage sponsorship program end to end: position opportunities, track spend, manage invoicing, and align activations with the pipeline and revenue.
• Plan and orchestrate the full co-marketing mix—joint go-to-markets, co-sell campaigns, events, digital campaigns, content syndication, webinars, and co-branded content.

Skills

B2B marketing

Partner marketing

Strategy development

Budget management

AI landscape fluency

Written communication

Cross-functional leadership

Tools

CRM

Marketing automation

ABM/intent

Analytics

Event platforms

Job description

Senior Partner Marketing Manager

Partner marketing is one of Intapp's biggest levers for growth, and this role owns a significant share of how that motion comes to life. As Senior Partner Marketing Manager, you'll define the co‑marketing strategy for Intapp's highest‑tier partnerships, build the programs, and measure the impact alongside the partners reimagining how professional firms work. AI and innovation partnerships are the ecosystem's fastest‑growing segment, and you'll lead the marketing behind them — co‑marketing with applied‑AI leaders and the emerging agentic partners reshaping professional services. This is a high‑ownership, cross‑functional role with real budget responsibility. You'll own Intapp's partner sponsorship program end to end, serve as the senior partner marketing contact across the ecosystem and internally, and bring an AI‑native operating model to how the team works. Success is measured in pipeline sourced, partners activated, and revenue influenced. Candidates with B2B partner or alliance marketing experience and genuine fluency in the AI landscape are encouraged to apply.

What you will do

• Own and evolve Intapp's partner marketing strategy across the full ecosystem — turning it into a measurable pipeline and co‑sell engine — and lead the marketing behind Intapp's AI and innovation partnerships, including foundation model, applied‑AI, and agentic technology partners.
• Serve as the primary marketing point of contact for key partners and represent Intapp at partner events and executive briefings.
• Own the Advantage sponsorship program end to end: position opportunities to partners, track sponsorship dollars against plan, manage invoicing, and hold each activation accountable to the pipeline and revenue it returns.
• Plan and orchestrate the full co‑marketing mix — joint go‑to‑markets, co‑sell campaigns, event and partner sponsorships, digital campaigns, content syndication, webinars, and co‑branded content — that sources and influences pipeline with senior decision‑makers at target firms.
• Set strategy and direct delivery across the marketing and partner teams.
• Shape the category narrative for Firm AI in the partner ecosystem: the positioning, messaging, and thought leadership that make Intapp the reference point for how professional firms adopt AI through partners.
• Ensure partners are accurately represented across Intapp web properties, collateral, and other marketing assets.
• Build the frameworks and playbooks that scale the program — partner activation briefs, campaign activation plans, and measurement models — and bring an AI‑native operating model to the team, setting the standard for using AI tools to accelerate content production, research, and campaign development.
• Own the partner marketing roadmap and annual plan: assess the partner tier structure, identify gaps by partner type and segment, scope investment, set measurable targets, and translate priorities into a quarterly plan leadership can act on.
• Define and track partner‑sourced and influenced pipeline, revenue, and activation rates, and maintain the reporting cadence that keeps marketing and alliance leadership informed.

What you will need

• 8+ years of B2B marketing experience, with significant time in partner, channel, or alliance marketing and a track record of owning strategy, not just execution — including demonstrated ability to build co‑marketing programs that generate measurable pipeline.
• Experience owning a partner marketing or sponsorship budget: positioning opportunities, tracking spend against plan, managing invoicing, and holding programs accountable to performance.
• Genuine fluency in the AI landscape — how LLMs, applied AI, and agentic technology are changing enterprise software and professional services — and an AI‑native way of working: you use AI tools actively across content, research, and campaigns and can raise a team's standard for how AI scales the work.
• Excellent writing and editing skills with the ability to distill complex product value into clear messaging for different partner audiences, strong program and stakeholder leadership across multiple simultaneous workstreams, and fluency with the modern B2B martech stack (CRM, marketing automation, ABM/intent, analytics, and event platforms).
• Familiarity with the professional services or legal, financial, or accounting technology market, or a track record of getting up to speed quickly in a new vertical.
• A bias toward outcomes over activity: you measure your work by what it produces.
• Willingness to travel domestically and internationally up to 15% of the time.

Preferred qualifications

• Experience marketing with and through technology alliances, AI partners, or professional services channel partners.
• Experience managing partner sponsorship, MDF, or co‑op programs — covering positioning, tracking, invoicing, and performance.
• Experience shaping category or thought‑leadership narratives in a fast‑moving technology space.
• Background working alongside a professional services or consulting go‑to‑market motion.

What you will gain at Intapp

• Expand Your Skills: Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
• Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
• Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family‑formation benefits and support during your family‑building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.

Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.

Intapp builds AI software to power the world’s top investment, legal, and consulting firms. Our clients face unique challenges: they must track and manage complex client relationships, navigate strict regulatory requirements, and manage sensitive deal information. We develop software specifically for these needs, helping firms find and win business, onboard clients safely and manage risk, deliver exceptional work, and capture full value. Today, more than 2,700 firms worldwide rely on Intapp, including 95 of the Am Law 100, 16 of the top 20 accounting firms, and more than 1,700 private capital, investment banking, and real assets firms. Intapp has helped firms achieve measurable impact — from 25% more pitch opportunities to 55% faster client onboarding — turning intelligence into competitive advantage. Founded in 2000 and headquartered in Palo Alto, California, Intapp completed a successful IPO on June 30, 2021 (NASDAQ: INTA). Alongside a global ecosystem of partners, Intapp accelerates innovation and integration, ensuring our clients are always at the forefront of transformation.