Industry Product Marketing Manager

INTEGRATION APPLIANCE, INC.; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

Intapp is seeking an Industry Product Marketing Manager to drive industry-focused GTM content and thought leadership for our agentic AI platform. The role combines strategy, storytelling, and cross-functional collaboration with Solution PMMs, web and brand teams, and industry events.

You will craft industry value propositions, develop content for intapp.com, and support conferences while traveling up to 15% for industry events.

Qualifications

• Bachelor's degree required; MBA preferred.
• 4+ years of total professional experience, including 1-2 years at a management consulting firm.
• Strategic thinking and analytical horsepower. Demonstrated ability to structure ambiguous problems, build an argument from evidence, pressure-test logic, and synthesize a clear recommendation.
• Strong storytelling and executive-level messaging skills to ensure content resonates with senior executive audience.
• Results-driven and self-directed, comfortable owning a workstream end to end in a fast-moving environment with limited direction.
• Willingness to travel up to 15% for industry events and team moments.
• Interest in AI, enterprise B2B software, and go-to-market strategy.

Responsibilities

• Help build industry GTM positioning, narratives, and content.
• Help build and maintain the industry bill of materials across verticals, partnering with Solution PMMs: vertical sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning that drive pipeline and improve win rates.
• Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story, rather than disconnected product narratives.
• Develop industry positioning and content for intapp.com, partnering with Solution PMMs, web and brand teams.
• Help create GTM messaging, keynote presentations, and demos for Intapp's customer conference.
• Amplify and key industry events (e.g., ILTACON, IPEM).
• Analyze industry trends impacting our GTM positioning and messaging.
• Help build bold, differentiated thought leadership.
• Help create Intapp’s proprietary data and insights program, leveraging aggregated and anonymized operational data across our products to develop differentiated thought leadership, industry benchmarks, and market intelligence.
• Design and execute primary and secondary research that underpins Intapp's industry thought leadership, including survey design, competitive and market analysis, and synthesis of third-party research from sources such as Gartner, Forrester, McKinsey, industry publications, etc
• Draft and co-author prescriptive whitepapers, POV essays, research reports, and blogs, working with Industry Marketing Directors and senior subject matter experts.
• Develop and evolve Intapp's Firm AI maturity model, benchmarking how firms are adopting best-practice AI use cases across the functional areas that drive business development, risk and compliance, and profitability.
• Structure ambiguous problems into clear frameworks, develop and test hypotheses, and synthesize recommendations that shape how firm leaders think about their own firm’s futures.
• Help build the operating model that scales our industry content.
• Manage the production cadence across authors, editorial, reviewers, and distribution, keeping timelines and dependencies visible.
• Establish the templates, asset libraries, and standards that let industry content scale and get reused across verticals.
• Help establish the operating rhythm for a new function, building the repeatable processes that let it run and scale as the team grows.
• Track content and asset performance, and feed what you learn back into the next cycle.

Skills

Strategic thinking

Storytelling

Analytical thinking

Go-to-market

Cross-functional collaboration

Industry marketing

Travel up to 15%

AI interest

Enterprise software

Education

Bachelor's degree

MBA preferred

Job description

Industry Product Marketing Manager Location: Remote (US), or hybrid from our New York or SF Bay Area offices Intapp (NASDAQ: INTA) is the leading agentic AI platform that powers the top investment and professional services firms. Our clients face unique challenges: they must manage complex client relationships, navigate strict regulatory requirements, and manage sensitive deal or engagement information. We develop vertical AI software specifically for these needs, helping firms find and win business, onboard clients safely, manage risk, and drive profitability. Today, more than 2,700 firms globally rely on Intapp to turn intelligence into competitive advantage.

What you will do

• Help build industry GTM positioning, narratives, and content
• Help build and maintain the industry bill of materials across verticals, partnering with Solution PMMs: vertical sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning that drive pipeline and improve win rates
• Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story, rather than disconnected product narratives
• Develop industry positioning and content for intapp.com, partnering with Solution PMMs, web and brand teams
• Help create the GTM messaging, keynote presentations, and demos for Intapp's customer conference
• Amplify and key industry events (e.g., ILTACON, IPEM)
• Analyze industry trends impacting our GTM positioning and messaging
• Help build bold, differentiated thought leadership
• Help create Intapp’s proprietary data and insights program, leveraging aggregated and anonymized operational data across our products to develop differentiated thought leadership, industry benchmarks, and market intelligence
• Design and execute primary and secondary research that underpins Intapp's industry thought leadership, including survey design, competitive and market analysis, and synthesis of third-party research from sources such as Gartner, Forrester, McKinsey, industry publications, etc
• Draft and co-author prescriptive whitepapers, POV essays, research reports, and blogs, working with Industry Marketing Directors and senior subject matter experts
• Develop and evolve Intapp's Firm AI maturity model, benchmarking how firms are adopting best-practice AI use cases across the functional areas that drive business development, risk and compliance, and profitability
• Structure ambiguous problems into clear frameworks, develop and test hypotheses, and synthesize recommendations that shape how firm leaders think about their own firm’s futures
• Help build the operating model that scales our industry content
• Manage the production cadence across authors, editorial, reviewers, and distribution, keeping timelines and dependencies visible
• Establish the templates, asset libraries, and standards that let industry content scale and get reused across verticals
• Help establish the operating rhythm for a new function, building the repeatable processes that let it run and scale as the team grows
• Track content and asset performance, and feed what you learn back into the next cycle

What you will need

• 4+ years of total professional experience, including a minimum of 1-2 years at a management consulting firm. The balance may come from a corporate strategy, product or industry marketing, or a comparable analytical role in one of Intapp’s five verticals
• Strategic thinking and analytical horsepower. Demonstrated ability to structure ambiguous problems, build an argument from evidence, pressure-test logic, and synthesize a clear recommendation. This is a primary screen for this role
• Strong storytelling and executive-level messaging skills to ensure content resonates with senior executive audience
• Results-driven and self-directed, comfortable owning a workstream end to end in a fast-moving environment with limited direction
• Intellectual curiosity about the investment and professional services industries and how AI is reshaping them
• Direct experience in one of our verticals is a plus but not required
• Highly collaborative, with the ability to work through influence across a matrixed organization
• Interest in AI, enterprise B2B software, and go-to-market strategy
• Willingness to travel up to 15% for industry events and team moments
• Bachelor's degree required; MBA preferred

What you will gain

At Intapp, you'll get the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients. You'll be part of a growing public company, with a modern work environment that's connected yet flexible and where your professional growth and well-being are top priorities. We'll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork. Here, you will have the opportunity to:

• Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
• Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
• Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most.
• Give back and support our communities with paid volunteer time off and a donation matching program for the causes you care about.

Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.

Your actual base salary will be determined by factors such as relevant experience, geographic location, and internal equity. In addition to base salary, variable compensation and equity may also be included.

Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.

Intapp builds AI software to power the world’s top investment, legal, and consulting firms. Our clients face unique challenges: they must track and manage complex client relationships, navigate strict regulatory requirements, and manage sensitive deal information. We develop software specifically for these needs, helping firms find and win business, onboard clients safely and manage risk, deliver exceptional work, and capture full value. Intapp created Celeste, an agentic AI platform for professional firms that combines firm-specific context, workflow automation, and built-in compliance. Using prebuilt or custom agents, Celeste helps professionals execute critical workflows faster and more consistently while respecting proprietary knowledge, access controls, and regulatory requirements. It is designed to work within a firm's data, terminology, playbooks, and governance framework. Today, more than 2,700 firms worldwide rely on Intapp, including 95 of the Am Law 100, 16 of the top 20 accounting firms, and more than 1,700 private capital, investment banking, and real assets firms. Intapp has helped firms achieve measurable impact — from 25% more pitch opportunities to 55% faster client onboarding — turning intelligence into competitive advantage. Founded in 2000 and headquartered in Palo Alto, California, Intapp completed a successful IPO on June 30, 2021 (NASDAQ: INTA). Alongside a global ecosystem of partners, Intapp accelerates innovation and integration, ensuring our clients are always at the forefront of transformation.