Senior Partner Marketing & Events Strategist

Relativity; Nebraska; Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive partner marketing campaigns, programs, and events, strengthening partner engagement and supporting business growth.

The role involves coordinating across teams for campaigns and events, managing partner participation at Relativity events, reporting on performance, and growing exposure to partner strategy over time. Hybrid remote/work arrangement with potential travel.

Qualifications

• 5-8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience in partner marketing, channel marketing, alliance marketing, or ecosystem marketing.
• Experience supporting conferences, trade shows, customer events, sponsorships, or other field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or marketing programs from planning through execution and measurement.
• Strong project management skills, with the ability to manage multiple programs, stakeholders, deadlines, and competing priorities.
• Strong written and verbal communication skills, including experience developing marketing communications, campaign assets, or event-related content.
• Comfort working with marketing performance data and campaign reporting, with the ability to identify trends and suggest opportunities for improvement.
• Familiarity with marketing technologies such as Salesforce, marketing automation platforms, webinar platforms, or similar tools.
• Collaborative mindset and the ability to work effectively across multiple teams and functions.
• Interest in continuing to grow into a more partner-facing partner marketing role over time, with increasing exposure to partner engagement, strategic planning, and relationship management.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment, partner engagement, communications, event logistics, and post-event follow-up.
• Serve as a key coordinator for partner marketing activities related to major events, helping ensure a positive and consistent experience for participating partners before, during, and after each event.
• Manage internal partner marketing communications, including team updates, deliverables, deadlines, and visibility into priority initiatives.
• Execute campaign-related activities including email marketing, landing page development, content creation, social media promotion, campaign setup, and coordination with Marketing Operations and other supporting teams.
• Coordinate partner marketing content and communications opportunities, including social media promotion, partner announcements, public relations activities, and partner-related web content updates.
• Track and report on campaign and program performance, providing observations, insights, and recommendations to improve future partner marketing initiatives.
• Create monthly and quarterly reports that provide the Partner Marketing team with visibility into campaign, program, and event performance, highlighting key results, trends, and areas for follow-up.
• Collaborate with cross-functional teams including Events, Product Marketing, Segment Marketing, Marketing Operations, Communications, and Sales to ensure successful campaign and program execution.

Skills

Partner Marketing

Digital Marketing

Event Marketing

Content Marketing

Lead Generation

Marketing Strategies

Public Relations

Relationship Management

Sales Enablement

Tools

Salesforce

Marketing Automation

Webinar Platforms

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive partner marketing campaigns, programs, and events, strengthening partner engagement and supporting business growth.

The role involves coordinating across teams for campaigns and events, managing partner participation at Relativity events, reporting on performance, and growing exposure to partner strategy over time. Hybrid remote/work arrangement with potential travel.