Senior Partner & Channel Marketing Leader

LGC Group; Minnesota; On-site; USD 120,000 - 190,000; Full time

Job summary

The Senior Marketing Manager, Distribution & Partnership Marketing (IVD) at LGC Group in Minnesota will drive commercial marketing strategies to accelerate growth via partnerships, distribution networks, and regional teams.

You will translate global priorities into partner-ready value propositions, campaigns, and enablement tools, coordinating with product, medical, regulatory, and digital marketing to ensure a consistent customer experience across channels.

Qualifications

• Bachelor’s degree in Life Sciences, Marketing, Business, or related discipline; equivalent experience considered.
• Significant experience in commercial marketing, channel marketing, alliance marketing, or demand generation in a B2B environment.
• Ability to translate scientific/technical content into clear value propositions and partner messaging.
• Experience developing campaign plans, sales enablement materials, and performance reporting for commercial stakeholders.
• Strong understanding of regulated marketing environments and governance requirements.

Responsibilities

• Lead co-marketing plans and joint initiatives with strategic IVD platform providers, laboratories, distributors, and other partners.
• Translate global strategies into partner messaging communicating clinical, operational, and economic value to customers.
• Develop partner enablement materials, sale presentations, launch assets, and crosswalk content for field execution.
• Own day-to-day marketing communications with priority partners, supporting reviews, reporting, and requirements escalation.
• Develop regional channel marketing strategies to strengthen distributor engagement and commercial pull-through.

Skills

Cross-functional collaboration

Strategic thinking

Communications

Project management

Education

Bachelor’s degree in Life Sciences or related field

Tools

Salesforce

Pardot/MCAE

HubSpot

Power BI

Asana

Job description

The Senior Marketing Manager, Distribution & Partnership Marketing (IVD) at LGC Group in Minnesota will drive commercial marketing strategies to accelerate growth via partnerships, distribution networks, and regional teams.

You will translate global priorities into partner-ready value propositions, campaigns, and enablement tools, coordinating with product, medical, regulatory, and digital marketing to ensure a consistent customer experience across channels.