Senior Marketing Manager, Distribution & Partnership Marketing (IVD)

Lgcgroup; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

LGC Group is seeking a Senior Marketing Manager, Distribution & Partnership Marketing to accelerate growth of the Diagnostics & Genomics portfolio through partnerships and distribution networks. You will translate global priorities into partner-ready campaigns, assets, and demand programs.

Role requires leadership across commercial, product, digital and regulatory teams, with a focus on compliant, measurable marketing within IVD and lab networks.

Qualifications

• Bachelors degree or equivalent in life sciences, marketing or related field.
• Significant experience in commercial marketing, channel marketing or demand generation.
• Ability to translate scientific and commercial information into value propositions.
• Experience developing campaign plans, sales enablement materials and performance reporting.

Responsibilities

• Lead co-marketing plans with strategic IVD platform providers, labs and distributors.
• Translate strategies into partner-specific messaging and assets.
• Develop partner enablement materials and launch assets.
• Own day-to-day marketing communications with priority partners.
• Develop regional channel marketing strategies with distributors and networks.
• Support sales accounts with trade programs and launch support.
• Build multi-channel demand generation and ABM programs for lab segments.
• Monitor market insights to identify growth opportunities and improve journeys.
• Lead cross-functional alignment to execute programmes with governance.
• Ensure compliance with healthcare, regulatory and quality requirements.

Skills

Channel marketing

Alliance marketing

Demand generation

Campaign planning

Sales enablement

Marketing communications

Education

Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, or related

Job description

The Senior Marketing Manager, Distribution & Partnership Marketing (IVD) is responsible for developing and executing commercial marketing strategies that accelerate growth for LGC's Diagnostics & Genomics portfolio through strategic partnerships, distribution channels, laboratory networks and regional commercial teams. The role translates global product and portfolio priorities into partner-ready value propositions, campaigns, sales enablement tools, and measurable demand generation programs. Working cross-functionally with Product Management, Commercial, Medical Affairs, Regulatory, Legal, Quality, Digital Marketing, and external partners, this position supports market expansion, adoption, revenue growth, and consistent customer experience across channel and alliance routes to market.

Strategic Partner and Alliance Marketing

• Lead co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other priority B2B partners.
• Translate global product, portfolio, and brand strategies into partner-specific messaging that communicates clinical, operational, and economic value to diagnostic and laboratory customers.
• Develop partner enablement materials, sales presentations, campaign toolkits, launch assets, and technical crosswalk content to support effective field execution and customer onboarding.
• Own day-to-day marketing communications with priority partners, supporting business reviews, performance reporting, action tracking, and escalation of commercial marketing requirements.

Distribution and Channel Optimization

• Develop and deploy regional channel marketing strategies that strengthen distributor engagement, customer adoption, share of voice, and commercial pull-through while maintaining alignment with the LGC D&G brand architecture.
• Support key sales accounts and distribution networks with trade marketing programs, product positioning, campaign assets, launch support, and category or segment-specific initiatives.
• Build multi-channel demand generation and account-based marketing programs tailored to laboratory segments, pathology networks, channel partners, and priority customer groups.
• Monitor market, channel, and customer insights to identify opportunities for growth, retention, cross-sell, and improved customer journey execution.

Cross-Functional Leadership, Governance and Performance

• Lead through influence across a matrix environment, partnering with commercial, product, digital, medical, regulatory, legal, quality, supply chain, and regional teams to align priorities and execute programs effectively.
• Ensure promotional materials, partner programs, and campaign activities are developed in accordance with applicable healthcare, regulatory, quality, and compliance requirements.
• Define and track key performance indicators for partner and channel marketing programs, including campaign performance, lead quality, pipeline contribution, adoption metrics, and return on investment.
• Prepare concise performance updates, insights, and recommendations for marketing leadership and relevant commercial stakeholders.
• Identify process improvements, governance opportunities, and reusable templates that improve speed, consistency, compliance, and customer impact across partner and channel marketing activity.

Essential Knowledge and Qualifications

• Bachelor's degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or a related discipline; equivalent relevant experience may also be considered.
• Significant progressive experience in commercial marketing, channel marketing, product marketing, alliance marketing, or demand generation within IVD, laboratory diagnostics, life sciences, medical technology, healthcare, or another complex B2B environment.
• Demonstrated ability to translate scientific, technical, and commercial information into clear value propositions, partner messaging, and customer-facing marketing assets.
• Experience developing campaign plans, sales enablement materials, launch support, account-based marketing programs, and performance reporting for commercial stakeholders.
• Strong understanding of regulated marketing environments and the importance of quality, legal, regulatory, and brand governance in customer-facing communications.
• Proficiency with Microsoft Office applications, particularly Outlook, Word, Excel, and PowerPoint; experience with CRM, marketing automation, analytics, or project management tools is advantageous.

Desired Knowledge and Qualifications

• Advanced degree, MBA, or additional commercial, marketing, life sciences, or diagnostics qualification.
• Experience working with distributors, strategic alliances, channel partners, laboratory networks, pharma sponsors, or platform providers.
• Knowledge of immunoassay workflows, molecular testing, clinical biochemistry, core laboratory diagnostics, quality assurance applications, or adjacent diagnostic markets.
• Experience using