Senior Marketing Manager, IVD Partnerships & Distribution

LGC Limited; Alexandria (MN); On-site; USD 120,000 - 180,000; Full time

Job summary

LGC Limited seeks a Senior Marketing Manager for Distribution & Partnership Marketing (IVD) to drive commercial strategies that accelerate growth through strategic partnerships, distribution channels, and lab networks. You will translate global priorities into partner-ready value propositions and campaigns.

Leverage cross-functional collaboration with Product, Commercial, Medical Affairs, Regulatory, and Digital Marketing to expand markets, improve adoption, and deliver measurable demand

Qualifications

• Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or related discipline.
• Advanced degree, MBA, or additional commercial, marketing, life sciences, or diagnostics qualification.

Responsibilities

• Lead co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other priority B2B partners.
• Translate global product, portfolio, and brand strategies into partner-specific messaging that communicates clinical, operational, and economic value to diagnostic and laboratory customers.
• Develop partner enablement materials, sales presentations, campaign toolkits, launch assets, and crosswalk content to support field execution and onboarding.
• Own day-to-day marketing communications with priority partners, supporting business reviews, performance reporting, and escalation of requirements.
• Develop regional channel marketing strategies to strengthen distributor engagement and drive adoption, while aligning with brand architecture.
• Support sales accounts and distribution networks with trade marketing programs, product positioning, and launch support.
• Build multi-channel demand generation and account-based marketing programs for laboratory segments and channel partners.
• Monitor market insights to identify opportunities for growth, retention, and improved customer journeys.
• Operate with cross-functional leadership to align priorities and ensure compliant, effective campaigns.

Skills

Communication skills

Analytical skills

Organizational skills

Education

Bachelor’s degree in Life Sciences

Advanced degree, MBA or related

Tools

Salesforce

Pardot/MCAE

HubSpot

Power BI

Asana

Job description

LGC Limited seeks a Senior Marketing Manager for Distribution & Partnership Marketing (IVD) to drive commercial strategies that accelerate growth through strategic partnerships, distribution channels, and lab networks. You will translate global priorities into partner-ready value propositions and campaigns.

Leverage cross-functional collaboration with Product, Commercial, Medical Affairs, Regulatory, and Digital Marketing to expand markets, improve adoption, and deliver measurable demand