Senior Marketing Manager, Partner & Channel Growth (IVD)

LGC; Alexandria (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

LGC is seeking a Senior Marketing Manager for Distribution & Partnership Marketing (IVD) to accelerate growth through strategic partnerships, distribution channels, and regional teams. You will translate global priorities into partner‑ready value propositions and campaigns, enabling field execution and measurable demand generation.

You will lead cross‑functional efforts, develop enablement assets, and ensure governance and quality across partner programs to drive adoption and revenue growth.

Qualifications

• Bachelor’s degree in Life Sciences, Marketing, Business, or related discipline.
• Significant progressive experience in commercial marketing, channel/alliances, or demand generation in IVD/diagnostics.
• Ability to translate scientific and technical information into clear partner value propositions.
• Experience creating campaign plans, sales enablement materials, launch support, and performance reporting.
• Strong understanding of regulated marketing environments and governance requirements.

Responsibilities

• Lead co‑marketing plans and joint initiatives with strategic partners and distributors.
• Translate global strategies into partner‑specific messaging for diagnostics customers.
• Develop partner enablement materials, sales presentations, and campaign toolkits.
• Own day‑to‑day marketing communications with priority partners and reviews.
• Develop regional channel marketing strategies and drive distributor engagement.
• Support sales accounts with trade marketing programs and launch assets.
• Build multi‑channel demand generation and ABM programs for labs and networks.
• Monitor market insights to identify growth and retention opportunities.
• Lead governance and report performance metrics to leadership.
• Identify process improvements and reusable templates for efficiency.

Skills

Marketing strategy

Channel marketing

Alliance marketing

Demand generation

Sales enablement

CRM awareness

Regulatory knowledge

Cross-functional leadership

Education

Bachelor's degree in Life Sciences or Marketing

Tools

Salesforce

Pardot/MCAE

HubSpot

Power BI

Asana

Job description

LGC is seeking a Senior Marketing Manager for Distribution & Partnership Marketing (IVD) to accelerate growth through strategic partnerships, distribution channels, and regional teams. You will translate global priorities into partner‑ready value propositions and campaigns, enabling field execution and measurable demand generation.

You will lead cross‑functional efforts, develop enablement assets, and ensure governance and quality across partner programs to drive adoption and revenue growth.