Senior Paid Social & Programmatic Lead

Mindshare; Los Angeles (CA); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision & Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media in Los Angeles is seeking an Associate Director, Biddable Media to lead strategy and activation across Paid Social and Programmatic channels. You will serve as the senior client lead, shaping data-driven plans and working with analytics, strategy, and creative teams to deliver measurable outcomes.

You will mentor junior staff, drive innovation in targeting and automation, and collaborate with partners to maximize performance.

Qualifications

• 5+ years experience planning/buying across paid social and programmatic
• Strong client-facing and relationship management experience
• Agency environment experience
• Experience leading and developing junior team members

Responsibilities

• Lead development of Paid Social and Programmatic strategies aligned to client objectives
• Serve as primary client contact for all biddable media activations and provide strategic recommendations
• Drive integrated planning across Paid Social, Programmatic Display, Video, CTV, Native and Audio
• Partner with analytics to establish KPIs, evaluate performance and translate insights into actions
• Champion testing and AI-driven optimization initiatives across platforms
• Mentor and develop team members to grow client management and technical skills
• Oversee campaign execution, pacing, optimization, QA, and budget management across channels

Skills

Paid Social

Programmatic

Strategy

Client management

Team leadership

Cross-channel activation

Education

Bachelor's Degree or equivalent

Tools

Facebook Power Editor

DV360

The Trade Desk (TTD)

CMS platforms

Job description

WPP Media in Los Angeles is seeking an Associate Director, Biddable Media to lead strategy and activation across Paid Social and Programmatic channels. You will serve as the senior client lead, shaping data-driven plans and working with analytics, strategy, and creative teams to deliver measurable outcomes.

You will mentor junior staff, drive innovation in targeting and automation, and collaborate with partners to maximize performance.