Lead, Paid Social & Programmatic Media

Wppmedia; Los Angeles (CA); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Vision & dental coverage

Paid time off

Job summary

WPP Media, an AI-driven media unit, is seeking an Associate Director, Biddable Media in a hybrid Los Angeles/Venue role. You will lead cross-channel biddable programs—Paid Social and Programmatic—while serving as the senior client lead and guiding strategy across planning, activation, and performance.

You will mentor teams, drive innovation in audience targeting and platform capabilities, and collaborate with analytics, strategy, and creative partners to deliver measurable business outcomes.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience planning/buying across platforms such as Meta, X, TikTok, Snapchat, Pinterest, YouTube, DV360, TTD, Amazon
• Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e. Facebook Power Editor).
• Significant client-facing and relationship management experience is required.
• Prior experience managing a team; coaching and mentoring junior members.
• Prior agency experience is highly desirable and aligns with our collaborative culture.

Responsibilities

• Lead the strategic development, activation, and optimization of cross-channel biddable media programs with a primary focus on Paid Social and Programmatic.
• Serve as the senior day-to-day client lead, delivering integrated media strategies and proactive optimization.
• Drive planning across Paid Social, Programmatic, Display, Video, CTV, Native, Audio, and emerging channels.
• Partner with analytics to establish KPIs, evaluate performance, and translate findings into actions.
• Champion testing and innovation across platforms, including AI-driven optimization and incrementality testing.
• Mentor and develop Associates and Managers, supporting career growth and technical skills.
• Oversee budget management, pacing, QA, and workflow across campaigns for operational excellence.
• Collaborate with media partners, ad technology platforms, and internal teams to unlock new capabilities.
• Develop governance and best practices to improve scalability and efficiency.
• Keep senior leadership informed of opportunities, risks, and marketplace developments.

Skills

Paid Social

Programmatic

Client management

Cross-channel planning

Analytics liaison

Team leadership

Education

Bachelor's Degree or equivalent

Tools

CMS platforms

3rd Party API tech

Native UIs (Facebook Power Editor)

Job description

WPP Media, an AI-driven media unit, is seeking an Associate Director, Biddable Media in a hybrid Los Angeles/Venue role. You will lead cross-channel biddable programs—Paid Social and Programmatic—while serving as the senior client lead and guiding strategy across planning, activation, and performance.

You will mentor teams, drive innovation in audience targeting and platform capabilities, and collaborate with analytics, strategy, and creative partners to deliver measurable business outcomes.