Paid Social Strategy Director

Wppmedia; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

WPP Media seeks an Associate Director, Paid Social to lead day-to-day paid social operations and guide strategic direction for client accounts.

You will mentor junior staff, collaborate with cross-functional teams, and ensure social plans align with client objectives across Facebook, Instagram, Twitter, Pinterest, and TikTok. This role isHybrid in our US offices with a strong emphasis on leadership and analytics.

Qualifications

• Bachelor’s degree or equivalent professional work experience in business/analytics/marketing/communications/advertising.
• 5+ years experience planning/buying across platforms (Facebook, Instagram, Twitter, Pinterest, TikTok).
• Experience with CMS platforms and 3rd party API tech; native UIs.

Responsibilities

• Formulate paid social strategy aligned with client objectives.
• Lead and mentor associates/managers in paid social.
• Coordinate cross-discipline and partner integrations.
• Keep senior management informed of opportunities and risks.

Skills

Paid social strategy

Team leadership

Client relationship mgmt

Cross-platform buying

CMS platforms

Education

Bachelor’s Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Facebook Power Editor

CMS platforms

3rd Party APIs

Job description

WPP Media seeks an Associate Director, Paid Social to lead day-to-day paid social operations and guide strategic direction for client accounts.

You will mentor junior staff, collaborate with cross-functional teams, and ensure social plans align with client objectives across Facebook, Instagram, Twitter, Pinterest, and TikTok. This role isHybrid in our US offices with a strong emphasis on leadership and analytics.