Senior Paid Social Lead: Strategy, Clients & Growth

Mindshare; San Francisco (CA); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Job summary

WPP Media is seeking an Associate Director of Social to provide strategic leadership and operational oversight across paid social accounts. You will guide client relationships, mentor teams, and ensure campaigns align with client business objectives.

You will lead planning, QA, and optimization across multiple platforms, manage budgets, and drive cross-functional initiatives to capture opportunities and deliver scalable growth. Hybrid work model offered in major cities.

Qualifications

• 2+ years of direct line-management experience.
• Proven experience in senior client-facing roles and as primary point of contact.
• Hands-on platform experience with major paid social native platforms and backend access.

Responsibilities

• Plan and execute campaign strategy, forecasting, and measurement aligned with client goals.
• Act as escalation point for campaign launch, QA, data integrity, and PCA reviews.
• Direct career development for Supervisors and Managers on the team.
• Oversee bandwidth, staffing efficiency, and workload to prevent burnout.
• Lead client engagement as primary activation point for senior stakeholders.
• Build strong relationships with media partners and internal teams; resolve complex issues.
• Drive workflow optimizations and adoption of best practices across paid social workflows.
• Collaborate with cross-functional and regional teams to identify platform opportunities and share learnings.
• Showcase top-tier work across platforms to clients and partners.

Skills

Client communication

Line-management

Senior client management

Platform knowledge

Budget management

Strategic conversations

Tools

LinkedIn

Meta

X/Twitter

TikTok

YouTube

Pinterest

Job description

WPP Media is seeking an Associate Director of Social to provide strategic leadership and operational oversight across paid social accounts. You will guide client relationships, mentor teams, and ensure campaigns align with client business objectives.

You will lead planning, QA, and optimization across multiple platforms, manage budgets, and drive cross-functional initiatives to capture opportunities and deliver scalable growth. Hybrid work model offered in major cities.