Senior Paid Social Manager: Lead Multi-Platform Campaigns

Lowe's; Mooresville (NC); On-site; USD 110,000 - 140,000; Full time

Job summary

Lowe's, based at its Mooresville headquarters in North Carolina, is seeking a Paid Social Marketing Manager to lead a team of paid social experts across Meta, Pinterest, TikTok, Reddit, Snapchat, and X. You will drive campaign strategy, setup, optimization, and analysis, collaborating with cross‑functional teams to maximize advertising impact.

Ideal candidates will have a Bachelor's in Business/Marketing/Communications, 5 years in marketing with 3 years in paid social, and strong leadership and

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 5 years Marketing, Media or related field, including 3 years hands-on paid social experience.

Responsibilities

• Lead a team in planning, implementation, and optimization of paid social campaigns.
• Collaborate with agency partners and internal teams to meet objectives.
• Develop campaign strategy using audience data and platform capabilities.
• Forecast results and budget expectations across platforms.
• Stay updated on platform updates and innovations to drive performance.

Skills

Leadership

Team management

Campaign optimization

Data analysis

Forecasting

Communication

Education

Bachelor's degree in Business/Marketing/Communications

Master's degree (preferred)

Tools

Meta Ads Manager

Pinterest

TikTok

Reddit

Snapchat

X (Twitter)

Job description

Lowe's, based at its Mooresville headquarters in North Carolina, is seeking a Paid Social Marketing Manager to lead a team of paid social experts across Meta, Pinterest, TikTok, Reddit, Snapchat, and X. You will drive campaign strategy, setup, optimization, and analysis, collaborating with cross‑functional teams to maximize advertising impact.

Ideal candidates will have a Bachelor's in Business/Marketing/Communications, 5 years in marketing with 3 years in paid social, and strong leadership and