Senior Paid Social Lead – Subscriptions & Growth

Scribd, Inc.; Jacksonville (FL); Hybrid; USD 89,000 - 156,000; Full time

Benefits offered by this job

Flexible work model

Comprehensive health coverage

Generous paid time off

Paid parental leave

Retirement matching

Learning and development programs

Job summary

Scribd, Inc. in Jacksonville, Florida is seeking a Senior Paid Social Manager to lead user acquisition efforts through social advertising on platforms like Meta and TikTok. Your role will encompass developing strategies, optimizing campaigns, and analyzing performance to drive growth across their product line.

With over 6 years of experience required, the ideal candidate will have deep expertise in social media ad management and a proven ability to scale advertising spend effectively. Remote work options and comprehensive benefits are included.

Qualifications

• 6+ years of experience managing paid social campaigns, focusing on subscription or D2C products.
• Proven track record of scaling social advertising spend efficiently.
• Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads.

Responsibilities

• Own and optimize paid social advertising budgets across Meta, TikTok, Reddit.
• Develop and execute paid social strategies aligned with growth objectives.
• Lead learning reviews and document test results.

Skills

Managing paid social campaigns

Data analysis

Cross-functional collaboration

Attribution models

Audience targeting

Creative testing methodologies

Optimization toward CPA or ROAS

Tools

Meta Ads Manager

TikTok Ads

Reddit Ads

Google Tag Manager

Data visualization tools

Job description

Scribd, Inc. in Jacksonville, Florida is seeking a Senior Paid Social Manager to lead user acquisition efforts through social advertising on platforms like Meta and TikTok. Your role will encompass developing strategies, optimizing campaigns, and analyzing performance to drive growth across their product line.

With over 6 years of experience required, the ideal candidate will have deep expertise in social media ad management and a proven ability to scale advertising spend effectively. Remote work options and comprehensive benefits are included.