Senior Paid Social Growth Manager

Scribd, Inc.; New York (NY); On-site; USD 89,000 - 156,000; Full time

Benefits offered by this job

Flexible work model

Comprehensive health, dental, and vision coverage

Generous paid time off

Retirement matching

Learning and development programs

Wellness stipends

Job summary

Scribd, Inc. is looking for a Senior Paid Social Manager in New York, NY to drive user acquisition through innovative social advertising strategies. The ideal candidate will have over 6 years of experience in paid social, with a strong focus on subscription products. Responsibilities include optimizing advertising budgets across major platforms like Meta and TikTok, leading collaborative efforts to create compelling ads, and utilizing analytics to enhance performance. Benefits include a flexible work model and comprehensive health coverage.

Qualifications

• 6+ years of experience managing paid social campaigns, with 3 years on subscription or D2C products.
• Proven track record of scaling social advertising spend efficiently while improving LTV:CAC.
• Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms.

Responsibilities

• Own and optimize paid social advertising budgets across Meta, TikTok, and Reddit.
• Develop paid social strategies aligned with growth objectives.
• Collaborate with Creative to develop high-performing ad content.

Skills

Managing paid social campaigns

Analytical skills

Audience targeting

Meta Ads Manager expertise

Using AI tools

Tools

Google Tag Manager

Data visualization tools

Job description

Scribd, Inc. is looking for a Senior Paid Social Manager in New York, NY to drive user acquisition through innovative social advertising strategies. The ideal candidate will have over 6 years of experience in paid social, with a strong focus on subscription products. Responsibilities include optimizing advertising budgets across major platforms like Meta and TikTok, leading collaborative efforts to create compelling ads, and utilizing analytics to enhance performance. Benefits include a flexible work model and comprehensive health coverage.