Senior Paid Social Growth Manager

Scribd, Inc.; Austin (CO); Hybrid; USD 89,000 - 156,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Comprehensive health, dental, and vision coverage

Generous paid time off

Retirement matching and employee equity

Wellness and home office stipends

Job summary

Scribd, Inc. is seeking a Senior Paid Social Manager to enhance its performance marketing efforts. This role will involve managing paid social strategies across platforms like Meta and TikTok, focusing on user acquisition for products like Everand and Fable.

The ideal candidate will have over 6 years of experience in paid social campaigns, with a proven ability to optimize ad spend while improving metrics like LTV:CAC. Competitive benefits and a flexible work model are part of the offering.

Qualifications

• 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products.
• Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC.
• Experience with attribution models and incrementality testing.

Responsibilities

• Own and optimize paid social advertising budgets across social platforms.
• Develop and execute paid social strategies aligned with growth objectives.
• Analyze funnel performance from ad click through to subscription activation.

Skills

Paid social campaign management

Meta Ads Manager

Conversion optimization

AI tools utilization

Analytical skills

Tools

Google Tag Manager

Job description

Scribd, Inc. is seeking a Senior Paid Social Manager to enhance its performance marketing efforts. This role will involve managing paid social strategies across platforms like Meta and TikTok, focusing on user acquisition for products like Everand and Fable.

The ideal candidate will have over 6 years of experience in paid social campaigns, with a proven ability to optimize ad spend while improving metrics like LTV:CAC. Competitive benefits and a flexible work model are part of the offering.