Senior Paid Social Lead Gen Architect (Direct Response)

Andrew Wilder company; California; On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

Paid vacation

Paid sick and mental health days

Tuition reimbursement

Professional growth opportunities

Job summary

A leading marketing firm is seeking a Senior Paid Social Media Buyer to manage campaigns across multiple platforms, including Meta and TikTok. With over 5 years of experience required, the ideal candidate will have a proven track record of scaling campaigns with significant budgets while optimizing costs per lead. This role offers competitive compensation, comprehensive healthcare, and opportunities for professional growth and development.

Qualifications

• 5+ years experience in paid social media buying.
• Proven track record scaling campaigns to $500K–$1M+ monthly spend.
• Strong understanding of funnel metrics like CTR, CVR, CPA, and LTV.

Responsibilities

• Plan, launch, and optimize paid social campaigns.
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend.
• Analyze performance data daily and make rapid optimization decisions.

Skills

Paid social media buying

CPL optimization

Creative testing frameworks

Analytical mindset

Tools

Meta Ads

TikTok Ads

CRM systems

Job description

We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.

You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.

What You’ll Do

• Plan, launch, and optimize paid social campaigns across:
  • Meta (Facebook/Instagram)
  • TikTok Ads
  • Other emerging social platforms
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing lead volume
• Analyze performance data daily and make rapid optimization decisions
• Collaborate closely with creative strategists/designers to:
  • Develop new ad angles
  • Test creatives at scale
  • Identify and scale winning ads
• Manage audience strategy, budget allocation, and campaign structure
• Continuously test and optimize:
  • Creatives, hooks, offers
  • Audiences and targeting
  • Landing pages and funnels
• Implement and manage tracking systems:
  • Pixels, Conversion API (CAPI)
  • Offline conversion tracking
  • CRM integrations

What We’re Looking For

• 5+ years experience in paid social media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in:
  • Meta Ads (required)
  • TikTok Ads (strongly preferred)
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • Creative testing frameworks
• Ability to work closely with creative teams and guide creative direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

What Success Looks Like

• You can consistently scale paid social campaigns profitably
• You hit or beat target CPLs while increasing volume
• You identify and scale winning creatives quickly
• You bring structure and predictability to lead generation

Compensation

• Competitive base + performance-based bonuses tied to:
  • Lead volume
  • CPL targets
  • Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement -Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development -Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Do you have experience working with direct response campaigns that have a well defined CPA target?*

What paid media platforms do you have working experience with?*