Senior Media Buyer - Paid Social, Display & Native

Andrew Wilder company; Beverly Hills (CA); On-site; USD 180,000 - 320,000; Full time

Benefits offered by this job

Healthcare benefits

Paid vacation

Paid sick days

Tuition reimbursement

Job summary

Andrew Wilder company is seeking a Senior Media Buyer specializing in Paid Social, Display and Native to manage and scale high-spend campaigns. You will drive direct response lead generation across mortgage, solar, insurance and home services verticals, with a track record of scaling to $1M+ monthly spend while hitting CPL targets.

You will partner with creative teams to develop winning ad concepts, optimize campaigns daily, and implement robust tracking to ensure scalable lead flow.

Qualifications

• 5+ years of paid media buying with a direct response focus.
• Proven success scaling campaigns to $500K–$1M+ monthly spend.
• Experience in Mortgage, Solar, Insurance, or Home services is a plus.

Responsibilities

• Plan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.).
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend.
• Maintain and improve CPL targets while increasing volume.
• Analyze performance data daily and make rapid optimization decisions.
• Collaborate with creative teams to ideate, test, and iterate on new winning ad creatives and angles.
• Translate performance data into creative insights and new ad concepts.
• Identify new opportunities for scaling (audiences, angles, platforms, offers).
• Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations).

Skills

Paid media buying

Direct response

Lead generation

Cross-platform advertising

Analytics

CRM integration

Tools

Meta Ads

Google Ads

Native (Taboola/Outbrain)

Pixels/CAPI

Job description

Senior Media Buyer - Paid Social, Display & Native

We’re looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services.

This is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets.

If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow — this role is for you.

What You’ll Do

• Plan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing volume
• Analyze performance data daily and make rapid optimization decisions
• Collaborate closely with creative teams (copywriters, designers, video editors) to ideate, test, and iterate on new winning ad creatives and angles
• Translate performance data into creative insights and new ad concepts
• Identify new opportunities for scaling (audiences, angles, platforms, offers)
• Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations)

What We’re Looking For

• 5+ years experience in paid media buying with a direct response focus
• Proven success scaling campaigns to $500K–$1M+ monthly spend
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • A/B testing frameworks
• Ability to work cross-functionally with creative teams to consistently develop and launch high-performing ad concepts
• Strong creative intuition backed by data (you know why ads win, not just that they win)
• Hands-on experience with platforms like:
  • Meta Ads (Facebook/Instagram)
  • Google Ads (Search, Display, YouTube)
  • Native (Taboola/Outbrain) is a plus
• Experience working with lead gen funnels + CRM systems
• Data-driven mindset with the ability to make decisions fast

What Success Looks Like

• You can take a campaign from testing to scale quickly
• You consistently hit or beat target CPLs
• You proactively generate and test new creative angles that drive performance
• You bring structure and predictability to lead generation at scale

Compensation

• Competitive base + performance-based bonuses tied to:
  • Lead volume
  • CPL targets
  • Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement -Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development -Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Do you have experience working with direct response campaigns that have a well defined CPA target?* What paid media platforms do you have working experience with?*