Senior Paid Social Campaign Lead

GR0; New York (NY); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Wi‑Fi reimbursement

Unlimited PTO

Paid holidays

Community impact

Job summary

GR0 is hiring for a Senior Paid Social role in the United States, focusing on managing and optimizing high-budget campaigns across Meta, TikTok, and LinkedIn. You will own strategy, execution, and reporting while guiding junior teammates and coordinating with in-house or agency creatives.

You’ll drive performance through testing, audience segmentation, and data-driven insights, with a strong emphasis on client communication and scalable processes.

Qualifications

• 3-5 years of agency and ecommerce experience.
• Experience across all major social platforms.
• Client-facing role with multiple accounts.
• Experience managing monthly budgets from $50k to $500k+ per client.
• Proficient with Excel, GA, TripleWhale, Northbeam, and Shopify backend.

Responsibilities

• Independently manage paid social campaigns from strategy to execution across Meta, TikTok, and LinkedIn.
• Optimize placements, targeting, and creative strategies to meet objectives.
• Perform performance analysis and reporting using Meta Business Suite and TikTok Analytics.
• Serve as primary contact for mid-tier accounts, managing 5–8 small or 4 big accounts solo.
• Provide strategic insights and recommendations to improve ROAS and targeting.
• Address escalations and propose resolution plans.
• Apply advanced optimization techniques, including testing and audience segmentation.
• Deliver data-driven insights and persuasive client presentations.
• Mentor junior team members and contribute to process improvements.
• Lead creative strategy and guide client briefs and testing roadmaps.

Skills

Agency & ecommerce experience

Client-facing experience

Managing multiple clients

Paid social expertise

A/B testing

Audience segmentation

Mentoring juniors

Project management

Certifications within 6 months

Tools

Excel

Google Analytics

TripleWhale

Northbeam

Shopify backend

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads Manager

Job description

GR0 is hiring for a Senior Paid Social role in the United States, focusing on managing and optimizing high-budget campaigns across Meta, TikTok, and LinkedIn. You will own strategy, execution, and reporting while guiding junior teammates and coordinating with in-house or agency creatives.

You’ll drive performance through testing, audience segmentation, and data-driven insights, with a strong emphasis on client communication and scalable processes.