Senior Paid Search Strategist — Remote

Lucyd; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Lucyd is seeking a Senior Media Buyer, Paid Search with deep Google Ads expertise. You will own strategy, execution, and optimization across multiple client accounts, operating at a department-lead level while remaining hands-on with campaigns.

You’ll work with DTC e-commerce brands in regulated industries, leveraging data-driven testing and strong analytics. You will interface with clients, lead testing initiatives, and collaborate with Growth, Creative, CRO, and Data teams to improve funnel

Qualifications

• 3+ years hands-on experience managing Google Ads campaigns.
• Senior or lead-level ownership of Google Ads strategy and performance.
• Proven paid search experience with DTC e-commerce brands selling physical products.
• At least $500,000 USD in cumulative/lifetime paid advertising spend managed.
• Experience managing multiple client accounts in an agency or fast-paced environment.
• Strong hands-on expertise across Search, Shopping, and Performance Max.
• Strong understanding of GA4, attribution, conversion tracking, and performance measurement.
• Excellent written and verbal English communication skills.

Responsibilities

• Own paid search strategy and performance across multiple client accounts.
• Develop, launch, manage, and optimize campaigns across Google Ads and Microsoft Advertising where applicable.
• Manage Search, Shopping, Performance Max, Display, YouTube campaigns.
• Develop account strategies aligned with growth and profitability goals.
• Monitor performance and identify opportunities to improve efficiency and scale.
• Manage budgets, bidding strategies, and spend allocation to maximize performance.

Skills

Senior Google Ads strategy

GA4 & attribution

Client communication

A/B testing & experimentation

Tools

Microsoft Advertising

Google Merchant Center

Shopping optimization

Job description

Lucyd is seeking a Senior Media Buyer, Paid Search with deep Google Ads expertise. You will own strategy, execution, and optimization across multiple client accounts, operating at a department-lead level while remaining hands-on with campaigns.

You’ll work with DTC e-commerce brands in regulated industries, leveraging data-driven testing and strong analytics. You will interface with clients, lead testing initiatives, and collaborate with Growth, Creative, CRO, and Data teams to improve funnel