Senior Media Buyer, Paid Search

Lucyd; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Lucyd is seeking a Senior Media Buyer, Paid Search with deep Google Ads expertise. You will own strategy, execution, and optimization across multiple client accounts, operating at a department-lead level while remaining hands-on with campaigns.

You’ll work with DTC e-commerce brands in regulated industries, leveraging data-driven testing and strong analytics. You will interface with clients, lead testing initiatives, and collaborate with Growth, Creative, CRO, and Data teams to improve funnel

Qualifications

• 3+ years hands-on experience managing Google Ads campaigns.
• Senior or lead-level ownership of Google Ads strategy and performance.
• Proven paid search experience with DTC e-commerce brands selling physical products.
• At least $500,000 USD in cumulative/lifetime paid advertising spend managed.
• Experience managing multiple client accounts in an agency or fast-paced environment.
• Strong hands-on expertise across Search, Shopping, and Performance Max.
• Strong understanding of GA4, attribution, conversion tracking, and performance measurement.
• Excellent written and verbal English communication skills.

Responsibilities

• Own paid search strategy and performance across multiple client accounts.
• Develop, launch, manage, and optimize campaigns across Google Ads and Microsoft Advertising where applicable.
• Manage Search, Shopping, Performance Max, Display, YouTube campaigns.
• Develop account strategies aligned with growth and profitability goals.
• Monitor performance and identify opportunities to improve efficiency and scale.
• Manage budgets, bidding strategies, and spend allocation to maximize performance.

Skills

Senior Google Ads strategy

GA4 & attribution

Client communication

A/B testing & experimentation

Tools

Microsoft Advertising

Google Merchant Center

Shopping optimization

Job description

Remote | Full-Time | Eastern Time Business Hours

About the Role

Lucyd is looking for an experienced Senior Media Buyer, Paid Search with deep Google Ads expertise to own strategy, execution, optimization, and performance across multiple client accounts.

This is a senior, hands-on role for someone capable of operating at a department-lead level within Google Ads while remaining directly involved in campaign management and optimization. You should be comfortable developing strategy, solving complex performance challenges, identifying opportunities for growth, and confidently communicating with clients.

You’ll work with DTC e-commerce brands, including businesses operating in regulated and policy-constrained industries where success requires strong technical expertise, analytical thinking, adaptability, and creative problem-solving.

About Lucyd

Lucyd is a performance marketing and growth agency helping ambitious wellness brands scale through acquisition, retention, creative strategy, and conversion optimization.

We specialize in brands operating in complex and highly regulated industries, including cannabis, hemp, telehealth (including GLP-1s and peptides), supplements, and functional wellness products. We operate as integrated growth partners, helping our clients solve challenges across the entire customer journey.

Key Responsibilities

Paid Search Strategy & Performance

• Own paid search strategy and performance across multiple client accounts.
• Develop, launch, manage, and optimize campaigns across Google Ads, with Microsoft Advertising as applicable.
• Manage Search, Shopping, Performance Max, Display, YouTube, and other applicable campaign types.
• Develop account strategies aligned with client growth and profitability goals.
• Monitor performance and proactively identify opportunities to improve efficiency and scale.
• Manage budgets, bidding strategies, and spend allocation to maximize performance and return.

Testing & Optimization

• Develop and execute structured tests across ad copy, campaign structure, landing pages, audiences, bidding strategies, and product feeds.
• Analyze results and translate findings into clear, actionable optimizations.
• Use data-driven experimentation and creative problem-solving to address performance challenges.
• Continuously identify opportunities to improve account performance and profitability.

Analytics & Measurement

• Conduct keyword, competitor, and market research.
• Analyze campaign performance to identify trends, opportunities, and risks.
• Maintain a strong understanding of GA4, attribution, conversion tracking, and performance measurement.
• Ensure reporting accuracy and translate performance data into clear strategic recommendations.
• Participate actively in client-facing meetings and confidently communicate performance insights, strategic recommendations, and growth opportunities.
• Serve as a trusted paid search expert and clearly explain the reasoning behind campaign decisions.
• Partner with Growth Strategists to develop integrated acquisition strategies.
• Collaborate with Creative, CRO, and Data teams to improve overall funnel performance.
• Troubleshoot tracking issues, platform challenges, and performance anomalies.
• Stay current on platform developments, advertising policies, and paid search best practices.

Required Qualifications

• 3+ years of hands‑on experience managing Google Ads campaigns.
• Demonstrated senior or lead-level ownership of Google Ads strategy and performance.
• Proven paid search experience with DTC e‑commerce brands selling physical products.
• At least $500,000 USD in cumulative/lifetime paid advertising spend managed.
• Experience managing multiple client accounts simultaneously in an agency or fast‑paced environment.
• Strong hands‑on expertise across Search, Shopping, and Performance Max.
• Strong understanding of GA4, attribution, conversion tracking, and performance measurement.
• Strong client‑facing experience, including communicating campaign performance, strategy, and recommendations directly to clients.
• Experience designing and analyzing A/B tests and performance experiments.
• Excellent written and verbal English communication skills.
• Strong analytical, organizational, and problem‑solving skills.

Preferred Qualifications

• Experience managing Microsoft Advertising campaigns.
• Experience with Google Merchant Center, feed management, and Shopping optimization.
• Experience with Display and YouTube campaigns.
• Experience advertising wellness, supplements, telehealth, hemp, CBD, cannabis‑adjacent products, or other regulated industries.
• Understanding of conversion rate optimization (CRO) and landing page optimization.

Working at Lucyd

• Full‑time: 40 hours per week
• Location: Remote
• Schedule: Must be available during Eastern Time business hours