Senior Paid Search Strategist: Enterprise Growth & AI-Driven

Bazeta; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Rithum is seeking a senior Advertising Paid Search Strategist to lead strategic advertising for enterprise clients across digital marketing and retail media. You will define and execute media plans, drive performance, and partner with cross-functional teams to align investments with client goals.

The role emphasizes leveraging AI to improve decision-making, automate repetitive tasks, and scale impact while maintaining quality and compliance in a remote work environment.

Qualifications

• 3+ years of experience in digital advertising, media buying, or ecommerce marketing.
• Demonstrated ability to develop strategic advertising plans that drive performance.
• Hands-on experience with Google Ads, Bing Ads, Meta Ads, and AI tools.

Responsibilities

• Serve as the strategic advertising lead for enterprise and strategic clients across digital marketing and retail media platforms.
• Lead discovery and planning sessions to define media strategies aligning with client objectives.
• Translate client goals into media plans and own execution, budgets, bids, audiences, and creative.
• Provide advanced performance analysis and insights guiding campaign strategy and investment decisions.

Skills

Digital advertising

Media buying

Ecommerce marketing

Analytics

AI proficiency

Education

Bachelor's degree preferred

Tools

Google Ads

Bing Ads

Meta Ads

ChatGPT

Tableau

Looker

Power BI

Job description

Rithum is seeking a senior Advertising Paid Search Strategist to lead strategic advertising for enterprise clients across digital marketing and retail media. You will define and execute media plans, drive performance, and partner with cross-functional teams to align investments with client goals.

The role emphasizes leveraging AI to improve decision-making, automate repetitive tasks, and scale impact while maintaining quality and compliance in a remote work environment.