Advertising Paid Search Strategist - Ecommerce

Bazeta; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Rithum is seeking a senior Advertising Paid Search Strategist to lead strategic advertising for enterprise clients across digital marketing and retail media. You will define and execute media plans, drive performance, and partner with cross-functional teams to align investments with client goals.

The role emphasizes leveraging AI to improve decision-making, automate repetitive tasks, and scale impact while maintaining quality and compliance in a remote work environment.

Qualifications

• 3+ years of experience in digital advertising, media buying, or ecommerce marketing.
• Demonstrated ability to develop strategic advertising plans that drive performance.
• Hands-on experience with Google Ads, Bing Ads, Meta Ads, and AI tools.

Responsibilities

• Serve as the strategic advertising lead for enterprise and strategic clients across digital marketing and retail media platforms.
• Lead discovery and planning sessions to define media strategies aligning with client objectives.
• Translate client goals into media plans and own execution, budgets, bids, audiences, and creative.
• Provide advanced performance analysis and insights guiding campaign strategy and investment decisions.

Skills

Digital advertising

Media buying

Ecommerce marketing

Analytics

AI proficiency

Education

Bachelor's degree preferred

Tools

Google Ads

Bing Ads

Meta Ads

ChatGPT

Tableau

Looker

Power BI

Job description

# Advertising Paid Search Strategist - EcommerceUnited States9 hours agoID 1185198Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: RithumLevel: Senior## DescriptionRithum TM is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. Overview As an Advertising Paid Search Strategist, you are the strategic lead and primary advisor for a portfolio of Rithum's enterprise and strategic advertising clients. You define and execute sophisticated media strategies that connect client business goals to measurable performance outcomes, and you partner across Client Success, Technical Account Management, and Product so that execution holds up as client needs evolve. You are accountable for the growth and performance of the portfolio you own, and for the expert-level platform judgment that client stakeholders and internal teams rely on when making investment decisions. At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision-making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance. Responsibilities Portfolio Strategy & Ownership • Serve as the strategic advertising lead across a portfolio of high-value enterprise and strategic clients, driving planning, execution, and optimization of campaigns across digital marketing and retail media platforms • Lead discovery and strategic planning sessions to define media strategies that align with client objectives, platform capabilities, and channel best practices Media Plan Execution & Performance • Translate client business goals into comprehensive media plans, and own execution and optimization across budgets, bids, audiences, and creative • Provide advanced performance analysis and insight that guides campaign strategy and investment decisions, incorporating attribution models, pacing, and return on ad spend (ROAS) Client Advisory & Product Expertise • Cultivate strong relationships with client stakeholders, acting as a trusted advisor who proactively identifies opportunities for growth, efficiency, and innovation • Serve as a subject matter expert in Rithum's media products and tooling, educating clients on new features, platform enhancements, and industry trends • Track emerging media channels, platform updates, and advertising trends, and apply them to forward-looking client strategy Cross-Functional Partnership & Team Enablement • Collaborate with Client Success Managers, Technical Account Managers, and Product to align execution and product feedback to client goals and evolving needs • Mentor Advertising Account Managers, share best practices, and improve team-wide executional consistency Qualifications Minimum Qualifications • 3+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts • Demonstrated ability to develop strategic advertising plans that drive performance and align with client business objectives • Hands-on experience with major platforms such as Google Ads, Bing Ads, Meta Ads, and ChatGPT • Strong analytical capability, including conducting in-depth analysis and presenting insights to clients and internal teams using dashboard and visualization tools (e.g. Tableau, Looker, Power BI) • Demonstrated ability to manage and forecast advertising budgets, making data-driven decisions to maximize efficiency and achieve performance targets across campaigns • Exceptional communication skills, with the ability to translate complex advertising concepts into clear guidance for technical and non-technical audiences • Experience navigating cross-functional teams in a fast-paced environment and managing multiple stakeholders • Strong AI fluency, with experience integrating AI tools into day-to-day workflows and processes to drive efficiency, enhance analysis, and scale impact • Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making. Preferred Qualifications • 5+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts • Bachelor's degree in Marketing, Business, Communications, or a related field preferred • Experience in a SaaS, agency, or eCommerce technology company • Familiarity with retail media networks, digital merchandising, and performance attribution methodologies • Previous experience mentoring or coaching peers or junior team members Travel Required Up to 10% Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.