Senior Paid Search Manager, Growth & Strategy

FanDuel; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health plans

PTO & sick leave

Annual bonus

Long-term incentives

401k matching (up to 5%)

Commuter benefits

Pet insurance

Job summary

FanDuel is seeking a Senior Manager to support Paid Search Marketing within our Digital Media team in the United States. You will drive customer acquisition through strategic paid search initiatives and lead a team to execute campaigns efficiently in a fast-paced gaming environment.

Responsibilities include day-to-day management of campaigns across Google Ads, Apple Search Ads, and Microsoft Ads; cross-functional collaboration with Analytics, Campaign Strategy, and Media Ops; and budget

Qualifications

• 7+ years of digital marketing experience; 5+ years managing Paid Search channels (Google Ads, Microsoft Ads, Apple Search Ads)
• Analytically driven with understanding of data-driven decision making
• Knowledge of sports and gaming industry preferred

Responsibilities

• Lead day-to-day execution and optimization of Paid Search campaigns across FanDuel Sports product (Google Ads, Apple Search Ads, Google Search)
• Identify opportunities to improve performance and drive experimentation
• Collaborate cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams
• Build, mentor, and manage a high-performing paid search team and ensure QA of campaigns
• Support creative asset process from request to trafficking
• Manage annual, quarterly, and monthly budgets across platforms and tactics

Skills

Paid search management

Digital marketing

Analytical mindset

Budget optimization

Tools

Google Ads

Microsoft Ads

Apple Search Ads

Job description

FanDuel is seeking a Senior Manager to support Paid Search Marketing within our Digital Media team in the United States. You will drive customer acquisition through strategic paid search initiatives and lead a team to execute campaigns efficiently in a fast-paced gaming environment.

Responsibilities include day-to-day management of campaigns across Google Ads, Apple Search Ads, and Microsoft Ads; cross-functional collaboration with Analytics, Campaign Strategy, and Media Ops; and budget