Paid Search Senior Manager

FanDuel; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health plans

PTO & sick leave

Annual bonus

Long-term incentives

401k matching (up to 5%)

Commuter benefits

Pet insurance

Job summary

FanDuel is seeking a Senior Manager to support Paid Search Marketing within our Digital Media team in the United States. You will drive customer acquisition through strategic paid search initiatives and lead a team to execute campaigns efficiently in a fast-paced gaming environment.

Responsibilities include day-to-day management of campaigns across Google Ads, Apple Search Ads, and Microsoft Ads; cross-functional collaboration with Analytics, Campaign Strategy, and Media Ops; and budget

Qualifications

• 7+ years of digital marketing experience; 5+ years managing Paid Search channels (Google Ads, Microsoft Ads, Apple Search Ads)
• Analytically driven with understanding of data-driven decision making
• Knowledge of sports and gaming industry preferred

Responsibilities

• Lead day-to-day execution and optimization of Paid Search campaigns across FanDuel Sports product (Google Ads, Apple Search Ads, Google Search)
• Identify opportunities to improve performance and drive experimentation
• Collaborate cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams
• Build, mentor, and manage a high-performing paid search team and ensure QA of campaigns
• Support creative asset process from request to trafficking
• Manage annual, quarterly, and monthly budgets across platforms and tactics

Skills

Paid search management

Digital marketing

Analytical mindset

Budget optimization

Tools

Google Ads

Microsoft Ads

Apple Search Ads

Job description

THE POSITION

Our roster has an opening with your name on it

FanDuel is currently looking for a Senior Manager to help support the Paid Search Marketing operations within our Digital Media team. You will play a key role in executing our Paid Search strategy to acquire new customers efficiently and effectively in a competitive market. This role will collaborate with multiple marketing teams within FanDuel including, but not limited to, Acquisition & Investment, Integrated Campaign Marketing, Creative Operations, Media Operations, Commercial, Analytics, and Data Science. This is an exciting opportunity to help elevate new user acquisition marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

• Lead the team in day-to-day execution and optimization of various Paid Search (Apple Search Ads, Google App Ads, Google Search) campaigns across the FanDuel Sports product
• Identify and capitalize on emerging opportunities in paid search to improve campaign performance and find strategic opportunities for innovation and experimentation.
• Work cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams on campaign development and execution
• Build, mentor, and manage a high-performing team of paid search specialists and ensure the successful implementation and quality assurance of campaigns
• Support the team throughout the creative request process, from initial request to receiving & trafficking assets
• Manage annual, quarterly, and monthly budget allocation across platforms and tactics to drive efficient customer acquisition

THE STATS

What we’re looking for in our next teammate

• Minimum of 7+ years of digital marketing experience, with 5+ years experience managing and executing Paid Search channels (Google Ads, Microsoft Ads, and Apple Search Ads). App experience preferred.
• Track record of driving measurable business results and comfortable working in a fast-paced landscape.
• Analytically driven with base understanding of underlying data and methodologies used to inform decision making and drive performance management.
• Knowledge and understanding of the business and culture of sports and gaming preferred

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with di