Paid Search Specialist – Data-Driven eMarketing for Fans

Fanatics Commerce; San Mateo (CA); Hybrid; USD 70,000 - 85,000; Full time

Job summary

Fanatics Commerce in Redwood City, CA, is seeking an experienced eMarketing Specialist focused on paid search, including Google and Bing campaigns, shopping campaigns, and keyword advertising.

The role requires 1–2 years hands-on experience, strong analytics, and an entrepreneurial mindset in a fast-paced, data-driven environment. Hybrid in-office with events and sports launches.

You will collaborate across teams to optimize performance using AI-enabled insights and data-driven decision making.

Qualifications

• 1–2 years hands-on experience managing Google and/or Bing paid search campaigns including shopping campaigns.
• Experience managing automated bid strategies and other automated practices.
• Strong quantitative and analytical skills with ability to translate insights into recommendations.

Responsibilities

• Own day-to-day monitoring and optimization of PPC campaigns and provide recommendations.
• Contribute to budget planning and ensure campaigns deliver strong ROI.
• Manage multiple campaigns with high attention to detail in a fast-paced environment.
• Maintain rigorous standards for campaign setup and reporting integrity across the paid search portfolio.

Skills

Paid search

Analytics

Excel

SQL

Campaign optimization

Education

Bachelor's degree

Tools

Google Ads

Bing Ads

Excel

Job description

Fanatics Commerce in Redwood City, CA, is seeking an experienced eMarketing Specialist focused on paid search, including Google and Bing campaigns, shopping campaigns, and keyword advertising.

The role requires 1–2 years hands-on experience, strong analytics, and an entrepreneurial mindset in a fast-paced, data-driven environment. Hybrid in-office with events and sports launches.

You will collaborate across teams to optimize performance using AI-enabled insights and data-driven decision making.