Senior Paid Search Lead - Data-Driven ROI, Multi-Client

Marketwake; Atlanta (GA); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Marketwake is seeking a Senior Media Manager to lead day-to-day Paid Search campaigns across Google Ads and Microsoft Ads, delivering ROI through ongoing optimization and testing.

In this highly executional role, you will manage budgets, test strategies, and collaborate with Account Management, Creative, and Analytics teams to drive strong results for multiple client accounts in a fast-paced agency environment.

Qualifikationen

• 3–5 years of hands-on Paid Search experience, preferably in an agency or multi-client environment.
• Deep understanding of performance-driven Paid Search strategies.
• Experience managing monthly budgets of $10K+ across multiple client accounts.
• Google Ads Certification strongly preferred.

Aufgaben

• Manage end-to-end Paid Search campaigns across Google Ads, Microsoft Ads, and other relevant platforms.
• Oversee daily execution, including bid strategies, keyword targeting, ad copy testing, and audience segmentation.
• Monitor pacing and performance across multiple accounts, adjusting strategy to meet KPIs (CPA, ROAS, CTR, conversion rate).
• Build campaign structures with a strong focus on data cleanliness and strategic segmentation.
• Develop Paid Search media plans and forecasts aligned with client goals and funnel stages.
• Analyze campaign performance to uncover trends and provide actionable insights.
• Recommend testing strategies to scale performance and improve ROI.
• Partner with Account Managers to align campaign strategies with broader marketing objectives.
• Collaborate with creative and analytics teams to optimize landing pages, copy, and funnel experience.
• Deliver monthly and quarterly reports, providing clear strategic insights and optimizations.
• Stay current on Search Engine platform changes, best practices, and emerging features.

Kenntnisse

Google Ads

Microsoft Ads

Looker Studio

Google Analytics 4

Google Tag Manager

Advanced Excel/Sheets

Ausbildung

Bachelor’s degree in Marketing/Advertising/Communications

Tools

Google Ads

Microsoft Ads

Google Analytics 4

Looker Studio

Google Tag Manager

Jobbeschreibung

Marketwake is seeking a Senior Media Manager to lead day-to-day Paid Search campaigns across Google Ads and Microsoft Ads, delivering ROI through ongoing optimization and testing.

In this highly executional role, you will manage budgets, test strategies, and collaborate with Account Management, Creative, and Analytics teams to drive strong results for multiple client accounts in a fast-paced agency environment.