Director of Paid Media & Growth

Marketwake; Atlanta (GA); Ibrido; USD 150.000 - 210.000; Tempo pieno

Descrizione del lavoro

Marketwake is seeking a seasoned Director of Paid Media to lead and scale our paid media practice. You will oversee performance, growth, and cohesion of the team while shaping client strategies across Google, Meta, LinkedIn, and emerging platforms.

You will mentor managers, drive cross-channel campaigns, and partner with Account Management, Creative, and Analytics to deliver measurable ROI for high-profile clients in a fast-paced agency environment.

Competenze

• 8+ years of experience in digital advertising, with 2+ years in a team leadership or director-level role.
• Deep experience in both Paid Search and Paid Social.
• Agency experience strongly preferred.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Mansioni

• Own the vision and execution of Marketwake’s paid media department, driving innovation, performance, and collaboration across channels.
• Lead, coach, and develop a team of Paid Media Managers and Channel Leads, fostering growth and accountability.
• Define quarterly and annual goals for the Paid Media department, including revenue, retention, and team KPIs.
• Assist in team resourcing, onboarding, and performance evaluations to scale a high-functioning department.
• Serve as the senior strategic lead on key accounts, developing holistic paid media strategies aligned with business objectives.
• Attend and lead key client presentations and check-ins as a strategic partner and paid media expert.
• Ensure all paid media efforts across Search, Social, etc. are best-in-class and data-driven.
• Maintain hands-on keys time for new business, launches, or high-stakes campaigns.
• Provide guidance on campaign architecture, budget allocation, creative testing, and data interpretation.
• Support the implementation of new tools, processes, or beta opportunities to stay ahead of trends.
• Work with Account Management, Creative, and Strategy teams to deliver measurable ROI.
• Lead cross-functional brainstorms and campaign audits, ensuring media strategy aligns with messaging and creative.

Conoscenze

Google Ads

Meta Ads Manager

LinkedIn Ads

Microsoft Ads

TikTok Ads

Programmatic Advertising

Looker Studio

Google Analytics 4

Google Tag Manager

Excel/Google Sheets

Cross-Channel Strategy

Team Leadership

Marketing Analytics

Formazione

Bachelor’s degree in Marketing, Business, Communications, or related field

Strumenti

Asana

Descrizione del lavoro

Marketwake is seeking a seasoned Director of Paid Media to lead and scale our paid media practice. You will oversee performance, growth, and cohesion of the team while shaping client strategies across Google, Meta, LinkedIn, and emerging platforms.

You will mentor managers, drive cross-channel campaigns, and partner with Account Management, Creative, and Analytics to deliver measurable ROI for high-profile clients in a fast-paced agency environment.