Senior Paid Media Strategist (Remote) — ROI Focus

Clients Blackbox, Inc.; Odessa (TX); Remote; USD 115,000 - 150,000; Full time

Benefits offered by this job

Work From Home

Flexible Schedule

Performance Bonus

Paid Time Off

Training & Development

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, copywriting, and testing.

You will lead client conversations, develop testing strategies, and optimize funnels to improve lead generation and appointments for financial services clients. You will report to the Associate Director of Operations and drive retention, renewals, and referral opportunities while managing budgets, tracking, and creative testing.

Qualifications

• 5+ years hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine where changes are most likely to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Skills

Paid media

Client management

Direct-response copy

Creative testing

Tracking pixels

Analytics

Communication

Tools

Meta Ads Manager

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, copywriting, and testing.

You will lead client conversations, develop testing strategies, and optimize funnels to improve lead generation and appointments for financial services clients. You will report to the Associate Director of Operations and drive retention, renewals, and referral opportunities while managing budgets, tracking, and creative testing.