Senior Paid Media Strategist (Google, Meta, LinkedIn)

Grit & Gravel

Tennessee

On-site

USD 70,000 - 110,000

Full time

3 days ago

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Job summary

Grit & Gravel is seeking a creative and analytical Paid Media Manager to lead multi-platform campaigns (Google, META, LinkedIn) and optimize client budgets. You will collaborate with our Partner Success and creative teams to deliver engaging ads and insightful reporting.

The ideal candidate combines performance marketing expertise with strong analytical skills and a track record in B2B advertising, including healthcare-related sectors.

Qualifications

3-5+ years of experience in digital advertising / paid search.
Must have proven experience in the digital advertising field.
B.S./B.A. in Marketing, Digital Media or a related field.

Responsibilities

Manage search and display campaigns across Google Ads and Meta to meet ROI goals.
Analyze performance data to generate actionable insights and refine strategies.
Develop client benchmarks and optimizations to hit KPI targets quickly.
Improve paid advertising and introduce innovative strategies for better results.
Collaborate with design, video, copy and social teams to create high-performing multi-channel ads.
Oversee client budgets and advise on adjustments based on performance.

Skills

Creative mindset

Analytical mindset

Performance marketing

Data analysis

Collaboration

Education

B.S./B.A. in Marketing, Digital Media or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Looker Studio

GA4

Google Tag Manager

CallRail

WordPress/HubSpot

Search Console

Job description

The ideal candidate combines performance marketing expertise with strong analytical skills and a track record in B2B advertising, including healthcare-related sectors.

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