Senior Paid Media Manager

H-Squared; Town of Texas (WI); Hybrid; USD 90,000 - 150,000; Full time

Job summary

H-Squared is seeking a Senior Paid Media Manager to drive global lead generation across Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain, with experience on Meta, LinkedIn, Instagram and TikTok.

This hands-on role focuses on campaign performance, data-driven optimization and scaling results, combining analyst and strategist skills to optimize budgets and ROAS. The position is hybrid and in-office.

Qualifications

• 3 years hands-on paid digital media experience.
• Experience managing six-figure monthly budgets.
• Strong Excel skills and ability to turn data into clear insights.
• Experience with Google Analytics, Tableau and/or Power BI.

Responsibilities

• Design, manage and optimize campaigns to exceed ROI targets.
• Build audiences using first- and third-party data, including retargeting and lookalikes.
• Analyze performance, identify trends and optimize ROAS.
• Partner with Strategy, Planning and Creative on campaigns and testing.
• Lead ongoing A/B testing across audiences, creative, formats and placements.
• Work with platform partners to stay ahead of best practices and opportunities.

Skills

Paid media experience

Budget management

Analytical mindset

Excel skills

Data-driven decision making

Testing mindset

Tools

Google Analytics

Tableau

Power BI

Job description

We’re looking for a Senior Paid Media Manager to drive global lead generation across Google (Display & Demand Gen), Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain, with experience across Meta, LinkedIn, Instagram and TikTok.

This is a hands‑on role focused on campaign performance, data‑driven optimization and scaling results.

What you’ll do

• Design, manage and optimize campaigns to exceed acquisition and ROI targets
• Build audiences using first- and third‑party data, including retargeting and lookalikes
• Analyze performance, identify trends and optimize ROAS
• Partner with Strategy, Planning and Creative on campaigns and testing
• Lead ongoing A/B testing across audiences, creative, formats and placements
• Work with platform partners to stay ahead of best practices and opportunities

What you bring

• 3 years of hands‑on paid digital media experience
• Experience managing six-figure monthly budgets
• Strong expertise across native/display and major paid media platforms
• Strong Excel skills and ability to turn data into clear insights
• Experience with Google Analytics, Tableau and/or Power BI
• A strong testing mindset and genuine curiosity about performance data

The ideal fit

You’re equal parts analyst and strategist—comfortable discussing creative testing one minute and defending a budget decision with data the next. You’re proactive, commercially minded and always looking for the next optimization opportunity.

This role is hybrid and in-office.