Senior Paid Media Strategist: Growth & Client Impact

Human; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Job summary

Human Marketing is seeking a Senior Paid Media Specialist to own strategy and execution for a portfolio of clients. You will plan, build, and optimize Meta and Google campaigns, lead performance conversations, and be accountable for moving results forward.

You’ll collaborate with creative, strategy, and technology teams, test ideas, analyze data, and ensure high-quality campaigns. This full-time role is based in the United States with overlap to Pacific Time.

Qualifications

• Track record of managing paid media accounts and improving results.
• Hands-on experience with Meta Ads and Google Ads setup, optimization, budgeting, and troubleshooting.
• Experience developing creative testing plans and translating performance findings into messaging and direction.
• Understanding of conversion tracking, attribution, and measurement.

Responsibilities

• Plan, build, launch, and optimize Meta and Google campaigns for clients.
• Manage budget allocation, pacing, and scaling opportunities.
• Analyze performance, validate data, and translate insights into actions.
• Develop creative testing ideas with clear hypotheses and evaluation plans.
• Lead client conversations with clear recommendations and rationale.
• Ensure campaign quality from settings to tracking and links.

Skills

Paid media management

Meta Ads

Google Ads

Creative testing planning

Attribution & measurement

Client communication

AI in marketing

Tools

Meta Ads Manager

Google Ads

Job description

Human Marketing is seeking a Senior Paid Media Specialist to own strategy and execution for a portfolio of clients. You will plan, build, and optimize Meta and Google campaigns, lead performance conversations, and be accountable for moving results forward.

You’ll collaborate with creative, strategy, and technology teams, test ideas, analyze data, and ensure high-quality campaigns. This full-time role is based in the United States with overlap to Pacific Time.