Senior Paid Media Strategist, Global B2B Growth

SNAP, Inc.; New York (NY); On-site; USD 100,000 - 176,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support

RSU equity

Job summary

Snap Inc. is seeking a Senior Marketing Specialist, Paid Media to lead data-driven, global paid media campaigns targeting Medium advertisers. You will manage budgets, test audiences and creatives, and optimize for pipeline, meetings and ROAS.

The role partners with Content, Design, Lifecycle Marketing and BD to connect campaigns with compelling creative and retargeting. Strong analytics and cross-functional collaboration are essential for success at Snap Inc.

Qualifications

• Bachelor's degree or equivalent years of experience.
• 5+ years managing digital media campaigns, preferably at a tech company or digital agency.
• Experience in B2B marketing and global campaigns.
• Proven ability to optimize campaigns and measure ROAS.

Responsibilities

• Set up, execute and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD.
• Monitor campaigns daily, manage budgets and recommend improvements to targeting, bidding and spend.
• Execute A/B experiments across audiences, creative, formats and platform features to improve performance.
• Partner with Content, Design, Lifecycle Marketing and BD to connect paid campaigns with relevant creative, retargeting and follow-up.
• Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization.
• Produce weekly performance reports covering qualified accounts, completed BD meetings, pipeline and campaign efficiency.
• Use attribution, incrementality testing, ROAS and marginal ROAS to guide optimization and investment recommendations.
• Identify opportunities for market and platform expansion, including tests across emerging channels.
• Stay current on industry trends, technical updates and best practices.

Skills

Campaign setup

Audience targeting

Budget management

ROAS optimization

Cross-functional collaboration

Analytics & reporting

Platform knowledge: Google/Meta/TikTok

Communication

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Snapchat Ads

LinkedIn Ads

Job description

Snap Inc. is seeking a Senior Marketing Specialist, Paid Media to lead data-driven, global paid media campaigns targeting Medium advertisers. You will manage budgets, test audiences and creatives, and optimize for pipeline, meetings and ROAS.

The role partners with Content, Design, Lifecycle Marketing and BD to connect campaigns with compelling creative and retargeting. Strong analytics and cross-functional collaboration are essential for success at Snap Inc.