Senior B2B Paid Media Marketing Lead, Global Campaigns

SNAP, Inc.; San Francisco (CA); On-site; USD 100,000 - 176,000; Full time

Benefits offered by this job

Equity in RSUs

Parental leave

Comprehensive medical coverage

Mental health support

Job summary

Snap Inc. is seeking a Senior Marketing Specialist, Paid Media to lead global paid media initiatives within the SMB Customer organization. You will set up, optimize campaigns across social and display, manage budgets, and collaborate with Content, Design, Lifecycle Marketing, and Business Development.

The role emphasizes data-driven decision making, A/B testing, and use of tracking signals (CAPI). The base salary ranges by location in California and other zones, with RSU equity, generous

Qualifications

• Bachelor's degree or equivalent years of experience.
• 5+ years of hands-on experience managing digital media campaigns, preferably at a tech company or digital agency.

Responsibilities

• Set up, execute and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD.
• Monitor campaigns daily, manage budgets and recommend improvements to targeting, bidding and spend.
• Execute A/B experiments across audiences, creative, formats and platform features to improve performance.
• Partner with Content, Design, Lifecycle Marketing and BD to connect paid campaigns with relevant creative, retargeting and follow-up.
• Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization.
• Produce weekly performance reports covering qualified accounts, completed BD meetings, pipeline and campaign efficiency.
• Use attribution, incrementality testing, ROAS and marginal ROAS to guide optimization and investment recommendations.
• Identify opportunities for market and platform expansion, including tests across emerging channels.
• Stay current on industry trends, technical updates and best practices.

Skills

Campaign setup

Audience targeting

Budget management

Optimization

A/B testing

Cross-functional collaboration

Analytics

Digital marketing KPIs

CAPI & measurement

Excel

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

LinkedIn Ads

CAPI

Job description

Snap Inc. is seeking a Senior Marketing Specialist, Paid Media to lead global paid media initiatives within the SMB Customer organization. You will set up, optimize campaigns across social and display, manage budgets, and collaborate with Content, Design, Lifecycle Marketing, and Business Development.

The role emphasizes data-driven decision making, A/B testing, and use of tracking signals (CAPI). The base salary ranges by location in California and other zones, with RSU equity, generous