Senior Paid Media Strategist - Enterprise SaaS (Remote)

Directive; Irvine (CA); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

401(k) with match

Unlimited PTO

Remote-friendly

Job summary

Directive Consulting is a performance marketing agency serving SaaS and Tech clients. The role focuses on day-to-day client deliverables, developing custom strategies, and communicating with clients and internal teams to execute Paid Media initiatives.

The Senior Account Strategist, Paid Media will lead multiple paid media accounts, refine budgets, and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, delivering measurable ROI for enterprise SaaS clients.

Qualifications

• 3+ years experience working at a performance/digital marketing agency.
• Experience working with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns (Google/Facebook/LinkedIn).
• Proficiency in using advertising platforms like Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong understanding of PPC principles: keyword research, ad copy, bid management, optimization.
• Ability to analyze campaign performance data with GA4, Excel, etc., for data-driven decisions.
• Driven to stay ahead of industry trends and AI/automation in marketing.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors/operational partners to ensure alignment on tasks and quality.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Understand the value of Programmatic campaigns.
• Responsible for personal productivity and utilization.
• Work with Associate Director to ensure goals are achieved.
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.

Skills

Paid media strategy

Google Ads

Facebook Ads

LinkedIn Ads

B2B SaaS

Campaign optimization

Data analysis

Client communication

Budget management

Vendor coordination

Market awareness

Tools

Google Analytics (GA4)

Excel

LinkedIn Campaign Manager

Google Ads Manager

Job description

Directive Consulting is a performance marketing agency serving SaaS and Tech clients. The role focuses on day-to-day client deliverables, developing custom strategies, and communicating with clients and internal teams to execute Paid Media initiatives.

The Senior Account Strategist, Paid Media will lead multiple paid media accounts, refine budgets, and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, delivering measurable ROI for enterprise SaaS clients.