Senior Paid Media Planner & Strategist

Freddie Mac; McLean (VA); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Total rewards package

Job summary

Freddie Mac, located in McLean, VA, seeks a Paid Media Planner to develop, manage and execute integrated media campaigns across social, search, programmatic and other channels for B2B and B2C audiences. You will optimize strategies to maximize performance and efficiency while aligning with broader marketing goals.

You will report to the Senior Manager, Enterprise Advertising, manage budgets, coordinate invoices, and collaborate with finance.

Qualifications

• 5–7 years paid media experience required, with at least 2+ years leading media strategies for large corporate brands.
• Hands-on experience executing paid media campaigns directly within ad platforms (Meta, LinkedIn, Google Ads, programmatic).
• Bachelor’s degree in marketing, communications, business, or related field.
• Comprehensive knowledge of media planning, buying, campaign management, optimization techniques, and budget management.
• Strong proficiency in analytics tools, conversion tracking, tagging, and attribution.
• Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in media performance.
• Agency and finance/housing industry paid media experience is a plus.

Responsibilities

• Manage end-to-end paid media campaigns across channels (social, publisher, SEM, programmatic) aligning with marketing strategies.
• Develop and implement new media campaigns, including planning, creative development and hands-on execution in ad platforms.
• Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources and ROI.
• Coordinate invoices and collaborate with finance to reconcile as needed.
• Support media planning and buying across platforms, adapting to evolving business needs.
• Develop omni-channel marketing campaigns linking objectives, insights, messaging and media execution.
• Lead comprehensive paid media strategy across B2B/B2C audiences.
• Ensure integration of media campaigns with other channels and initiatives.
• Stay current with industry trends and best practices, providing guidance to the wider team.
• Analyze campaign performance data to identify trends and insights, and present recommendations.

Skills

Paid media

Campaign management

Analytics tools

Data-driven decisions

Communication

Education

Bachelor's degree in marketing/related field

Tools

Meta Ads

LinkedIn Ads

Google Ads

Programmatic

Job description

Freddie Mac, located in McLean, VA, seeks a Paid Media Planner to develop, manage and execute integrated media campaigns across social, search, programmatic and other channels for B2B and B2C audiences. You will optimize strategies to maximize performance and efficiency while aligning with broader marketing goals.

You will report to the Senior Manager, Enterprise Advertising, manage budgets, coordinate invoices, and collaborate with finance.