Paid Media Planner

Freddie Mac; McLean (VA); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Total rewards package

Job summary

Freddie Mac, located in McLean, VA, seeks a Paid Media Planner to develop, manage and execute integrated media campaigns across social, search, programmatic and other channels for B2B and B2C audiences. You will optimize strategies to maximize performance and efficiency while aligning with broader marketing goals.

You will report to the Senior Manager, Enterprise Advertising, manage budgets, coordinate invoices, and collaborate with finance.

Qualifications

• 5–7 years paid media experience required, with at least 2+ years leading media strategies for large corporate brands.
• Hands-on experience executing paid media campaigns directly within ad platforms (Meta, LinkedIn, Google Ads, programmatic).
• Bachelor’s degree in marketing, communications, business, or related field.
• Comprehensive knowledge of media planning, buying, campaign management, optimization techniques, and budget management.
• Strong proficiency in analytics tools, conversion tracking, tagging, and attribution.
• Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in media performance.
• Agency and finance/housing industry paid media experience is a plus.

Responsibilities

• Manage end-to-end paid media campaigns across channels (social, publisher, SEM, programmatic) aligning with marketing strategies.
• Develop and implement new media campaigns, including planning, creative development and hands-on execution in ad platforms.
• Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources and ROI.
• Coordinate invoices and collaborate with finance to reconcile as needed.
• Support media planning and buying across platforms, adapting to evolving business needs.
• Develop omni-channel marketing campaigns linking objectives, insights, messaging and media execution.
• Lead comprehensive paid media strategy across B2B/B2C audiences.
• Ensure integration of media campaigns with other channels and initiatives.
• Stay current with industry trends and best practices, providing guidance to the wider team.
• Analyze campaign performance data to identify trends and insights, and present recommendations.

Skills

Paid media

Campaign management

Analytics tools

Data-driven decisions

Communication

Education

Bachelor's degree in marketing/related field

Tools

Meta Ads

LinkedIn Ads

Google Ads

Programmatic

Job description

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Continue your career journey where your work contributes to a greater purpose.

Position Overview:

We are seeking a skilled Paid Media Planner with hands‑on experience developing, managing, and executing integrated media campaigns across multiple channels. In this role, you will be responsible for overseeing and optimizing media strategies to ensure maximum performance and efficiency across various lines of business and audiences (B2B/B2C). Your expertise will help drive impactful results and elevate our brand presence across all media channels.

Our Impact:

At Freddie Mac, our mission is to provide liquidity, stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation.

Our team is a group of experienced marketers responsible for Freddie Mac’s enterprise paid media advertising initiatives. We deliver awareness, engagement, education and lead‑generation campaigns that raise the profile of Freddie Mac and the products, tools and services we provide. Our team is responsible for the design and implementation of effective media and marketing strategies, the optimization of all campaigns and the creation of new engagement strategies. We collaborate across Freddie Mac to ensure alignment with business objectives and deliver with excellence.

Your Impact:

Reporting to the Senior Manager, Enterprise Advertising, our work will include the following responsibilities:

Campaign Management:

• Manage end‑to‑end paid media campaigns across various channels (social, direct to publisher, SEM, emerging, traditional, and programmatic) ensuring alignment with overall marketing and campaign strategies.
• Develop and implement new media campaigns as needed, including planning, creative development and hands‑on execution directly within ad platforms.
• Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources to increase return on investment.
• Coordinate invoices and collaborate with finance and accounting teams to reconcile as needed.
• Support media planning and buying across various platforms, adapting to evolving business needs.

Strategy Development:

• Develop strategic, omni‑channel integrated marketing campaigns that connect business objectives, audience insights, messaging and media execution.
• Lead comprehensive paid media strategy across lines of business (B2B/B2C) and target audiences that align with overall business goals.
• Ensure seamless integration of media campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
• Stay current with industry trends, technologies, and best practices in paid media advertising, continuously adapting strategies to leverage new opportunities and provide best practices to the wider team.

Analytics and Reporting:

• Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize effectiveness.
• Implement and manage tracking mechanisms and measure results using analytics tools.
• Prepare holistic data storytelling and campaign reporting, including recommendations for business partners and stakeholders.

Qualifications:

• 5-7 years paid media experience required, with at least 2+ years’ experience leading media strategies for large corporate brands.
• Must have hands‑on experience executing paid media campaigns directly within ad platforms (Meta, LinkedIn, Google Ads, programmatic platforms, etc.).
• Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience).
• Comprehensive knowledge of media planning, buying, campaign management, optimization techniques, and budget management.
• Strong proficiency in analytics tools, conversion tracking, tagging, and attribution.
• Ability to strategically assess new opportunities and make data‑driven decisions resulting in tangible improvements in media performance.
• Exceptional written and verbal communicator with strong attention to detail.
• Agency and finance/housing industry paid media experience is a plus.

Keys to Success in this Role:

• Proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
• Familiarity with data visualization tools, marketing automation, CRM, web analytics, and other associated measurement tools.
• Ability to work independently as well as collaboratively in a team setting.
• Strong ability to prioritize; you’ll manage multiple campaigns with competing deadlines and priorities within the organization.
• Experience in developing processes and working closely with cross‑functional teams.
• Proven track record of launching large projects successfully through project management and process creation.
• Familiarity and experience with website development and content management systems.
• Ability to build rapport to influence decisions at all levels.

We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.

This position has an annualized market‑based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.