Senior Paid Social Buyer

Hearst Magazines; New York (NY); Hybrid; USD 66,000 - 77,000; Full time

Benefits offered by this job

Access to innovative training programs

Comprehensive benefits package

Flexible hybrid work schedule

401(k) plan with company match

Job summary

A leading media company is seeking a Senior Paid Social Buyer to shape the future of paid social media strategy and drive performance across major platforms like Meta, TikTok, and Snapchat. This mid-senior level role requires a minimum of 3 years of experience in paid social marketing, with a strong focus on data analysis and campaign management. Enjoy a hybrid work schedule and a competitive salary package, along with numerous professional development opportunities and a comprehensive benefits package.

Qualifications

• 3+ years of relevant experience in paid social or performance marketing.
• Strong knowledge of Meta, TikTok, and Snapchat.
• Highly organized and able to manage multiple campaigns.
• Experience in media companies is a plus.

Responsibilities

• Launch and manage paid media campaigns across social platforms.
• Analyze campaign data for optimization opportunities.
• Collaborate with various teams to ensure campaign success.
• Mentor and support junior team members.

Skills

Paid social media strategy

Performance marketing

Data analysis

Project management

Cross-team communication

Knowledge of social platforms

Tools

Excel

Google Sheets

Job description

Overview

Ready to shape the future of paid social media strategy? As a Senior Paid Social Buyer at Hearst Magazines, you’ll drive performance across top platforms like Meta, TikTok, and Snapchat—powering content that reaches millions. This is your opportunity to lead campaign innovation, influence cross‑functional strategy, and elevate digital advertising at one of the most iconic media companies in the world.

Key Responsibilities

• Launch and manage paid media campaigns across social platforms, including ad set‑up, creative selection, copywriting, and performance tracking.
• Analyze campaign data to identify optimization opportunities and report on key performance metrics such as CTR, video completion rate, and engagement.
• Collaborate cross‑functionally with Account Management, Sales, Marketing, Ad Ops, and Yield teams to ensure campaign success.
• Provide strategic input and best practices on paid social tactics, audience targeting, and campaign goals.
• Contribute to individual and team projects that explore platform innovation and audience engagement strategies.
• Mentor and support junior team members, helping to build knowledge and skills across the team.
• Drive process improvements and contribute to the overall growth and success of Hearst’s Paid Social team.

Qualifications

• 3+ years of relevant experience in paid social or performance marketing.
• Strong knowledge of established and emerging social platforms, especially Meta, TikTok, Snapchat, and Pinterest.
• Highly organized, detail‑oriented, and creative, with the ability to manage multiple campaigns simultaneously.
• Proficiency in Excel and/or Google Sheets.
• Strong project management and cross‑team communication skills.
• Experience working in agencies, publishers, or content/media companies is a plus.

Hybrid Work Schedule

This role requires working in the New York City office 4 days per week.

Benefits

• Work with the Best: Collaborate with top‑tier professionals across media, advertising, tech, fashion, lifestyle, and publishing.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work‑Life Harmony: Enjoy the flexibility of hybrid work to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued.
• Wellness First: Prioritize your well‑being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy a competitive 401(k) plan with an industry‑leading company match.

Salary

The base salary for this role is between $66,000 – $77,000, depending on experience, skills, and market demands.

Employment Details

Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Purchasing and Supply Chain. Industries: Media Production.

EEO Statement

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.