Hybrid Associate Director, Paid Media

EAB; Washington (District of Columbia); Hybrid; USD 82,000 - 93,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO

Parental leave

401(k)

Job summary

EAB is hiring an Associate Director of Paid Media in a hybrid role, overseeing a POD and driving multi-channel paid media for university partners. You will manage campaigns across search and social platforms, ensure quality, and lead a senior team to deliver measurable partner outcomes.

Lead strategic calls with partners, collaborate with Global Paid Media Director, and contribute to a high-performing digital organization.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 5+ years of digital marketing, paid media, and performance marketing.
• 2+ years of managing and developing individual contributors or teams.
• Full cross-channel expertise across paid search, paid social, tracking and analytics.
• Proven track record in senior partner-facing conversations and presentations.
• Experience managing complex, multi-account portfolios at scale.
• Strong people leadership across coaching, feedback, and formal performance management.

Responsibilities

• Own POD performance, quality, and partner outcomes across university accounts.
• Manage Senior Paid Media Manager and POD structure; set priorities and conduct reviews.
• Lead hiring and onboarding for the POD; define role profiles.
• Represent POD in cross-POD leadership discussions and standards.
• Build, launch and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, Reddit, DV360 and Snapchat.
• Own accounts end-to-end: plan, launch, optimize and report.
• Ensure all QA processes are completed before campaigns go live.
• Lead strategic partner calls; drive commercial recommendations and growth opportunities.
• Maintain strong Relationships with Strategic Leader community and surface renewal opportunities.

Skills

Digital marketing

Paid media

Leadership

Cross-channel

Analytics

Strategic communications

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Meta

LinkedIn

TikTok

DV360

Snapchat

Job description

EAB is hiring an Associate Director of Paid Media in a hybrid role, overseeing a POD and driving multi-channel paid media for university partners. You will manage campaigns across search and social platforms, ensure quality, and lead a senior team to deliver measurable partner outcomes.

Lead strategic calls with partners, collaborate with Global Paid Media Director, and contribute to a high-performing digital organization.