Senior Paid Media Leader - Data-Driven Growth

Adelphi Group; Washington (District of Columbia); On-site; USD 85,000 - 100,000; Full time

Job summary

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, seeks a Senior Manager, Paid Media. You will lead day-to-day planning, buying, and client service, collaborating across teams to craft effective media plans and campaigns.

Expect hands-on work with Google Campaign Manager, Mediaocean, and major social platforms. You will guide strategy, optimize performance, and grow client relationships in a fast-paced, results-oriented setting.

Qualifications

• Bachelor’s Degree and 5-8 years of experience planning and buying paid media campaigns.
• Experience planning and buying across online and offline media channels.
• Strong interpersonal and communication skills to develop client relationships.
• Excellent analytical skills and understanding of KPI’s and attribution.
• Experience with Google Campaign Manager or other ad servers.
• Experience with media management tools (Mediaocean).
• Experience executing campaigns in social platforms (Meta/LinkedIn/TikTok).
• Google Analytics Certification is a plus.

Responsibilities

• Oversee day-to-day paid media planning and buying and client service activities.
• Collaborate with clients and internal stakeholders in a fast-paced environment.
• Develop paid media plans and presentation materials for client review.
• Ensure digital media tracking, audience building, and billing setup.
• Lead campaign reporting and draw data-driven optimization recommendations.
• Manage campaign execution across all media channels from start to finish.

Skills

Interpersonal skills

Analytical skills

Google Campaign Manager

Mediaocean

Social ads (Meta, LinkedIn, TikTok)

GA Certification

Education

Bachelor’s Degree in relevant field

Tools

Mediaocean

Google Campaign Manager

Job description

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, seeks a Senior Manager, Paid Media. You will lead day-to-day planning, buying, and client service, collaborating across teams to craft effective media plans and campaigns.

Expect hands-on work with Google Campaign Manager, Mediaocean, and major social platforms. You will guide strategy, optimize performance, and grow client relationships in a fast-paced, results-oriented setting.